Poor old Ubisoft
. Contrary to popular belief, it turns out that casual games won't
pay for your entire HQ to be paved in gold. According to Ubisoft North American president Laurent Detoc, this is because any savings made on developing such titles goes towards marketing the things, which apparently costs an arm and a leg.
"The margins on these games are good when you look at development, but it takes a lot of marketing dollars," revealed Detoc to Gamasutra, instantly endearing himself to all of us hardcore gamers who can't stand a lot of the casual tat on the Wii. "It's like packaged goods. You have to think about marketing, retail space, branding." My, isn't it nice to see that the creative flame still burns bright in the industry?
Anyway, Ubisoft is especially struggling with its Wii line-up of casual fare, with Detoc admitting that much work is to be done if Ubi's games are to "sell as well as Nintendo's own Wii titles." Needless to say, our hearts bleed.