Shane Kim: First console to 100 million wins


Microsoft's Shane Kim now sees the end to the console war as a new magic number: first system to 100 million units sold wins, he tells Wired. That's an increase of 90 million over the 10 million mark Microsoft used to promote as the bellwether of victory. Kim believes consumers are still deciding what system to choose and that this console generation is different from the others. (Yeah, it's the first time Microsoft actually has a chance.)

Kim explains that Sony won the last couple generations, but Nintendo is clearly in first place this time around; however, he wonders if Nintendo can keep that momentum going up to 100 million (at Nintendo's rate of supply, it could take decades). He even questions it there'll be a clear-cut winner this generation. Finally, Kim assures that the Microsoft hardware guys are still working on reducing the cost of Xbox 360, in order to hit that "mass market" price point.

Tags: console-race, console-war, consoles, kim, sales, shane-kim, wired

Reader Comments (Page 1 of 2)

Joystiq Features





Featured Galleries

Dragon Age: Origins

Dragon Age: Origins "Return to Ostagar" DLC

Blood Bowl (360, PSP, PC)

Blood Bowl (360, PSP, PC)

Arkedo Series 003: Pixel!

Arkedo Series 003: Pixel!

Quake Live (Christmas 2009)

Quake Live (Christmas 2009)

Final Fantasy XIV (12.24.09)

Final Fantasy XIV (12.24.09)

Stop Stress: A Day of Fury (WiiWare)

Stop Stress: A Day of Fury (WiiWare)

A Christmas Santa (iPhone)

A Christmas Santa (iPhone)

Xbox Live Music Games stores

Xbox Live Music Games stores

Trauma Team (12/22)

Trauma Team (12/22)

 


Team Joystiq

 
Chris Grant
Editor-in-Chief, Email
James Ransom-Wiley
Managing Editor, Email
Ludwig Kietzmann
Senior Editor, Email
Andrew Yoon
East Coast Editor, Email
Randy Nelson
West Coast Editor, Email
Justin McElroy
Reviews Editor, Email
Justin Glow
Developer, Email

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 121, for Friday, Dec., 18.



Archive | RSS | iTunes