Shane Kim: First console to 100 million wins
by Alexander Sliwinski 
on May 21st 2008 12:59PM
Microsoft's Shane Kim now sees the end to the console war as a new
magic number: first system to 100 million units sold wins, he tells
Wired. That's an increase of 90 million over the
10 million mark Microsoft
used to promote as the
bellwether of victory. Kim believes consumers are still deciding what system to choose and that this console generation is different from the others. (Yeah, it's the first time Microsoft actually has a chance.)
Kim explains that Sony won the last couple generations, but Nintendo is
clearly in first place this time around; however, he wonders if Nintendo can keep that momentum going up to 100 million (at Nintendo's rate of supply, it could take decades). He even questions it there'll be a
clear-cut winner this generation. Finally, Kim assures that the Microsoft hardware guys are still working on reducing the cost of Xbox 360, in order to hit that "mass market" price point.
