A new name has emerged within the already crowded rhythm game landscape, this one focused on stamping out mad beats in the casual game space. Aptly-named Music Video Games, the new company was founded by David Warhol from Intellivision Lives! creator Realtime Associates and former TDK Mediactive CEO Vincent Bitetti to put a casual spin on music games in order to make them more accessible.

While we're name dropping, the company's roster also includes former Warner Bros. Records and THQ execs Mark Goldstein and Tim Walsh, both of whom serve as strategic advisors to the fledgling startup. However, nothing specific has been revealed concerning the outfit's upcoming projects, with the company stating only that it plans to "develop, publish and exploit technology and proprietary music beat matching game designs." We're curious to see what comes of this, though honestly with games both big and small already appealing to a wide range of players, whatever Music Video Games comes up with will have to be infectious to keep it from being yanked off the stage.