The PS3 was quoted as "sort of on life support before" but things have changed considerably thanks to Blu-ray and the PlayStation Network. Stringer knows that Sony is also supporting digital distribution, but doesn't see optical media being tossed aside for another ten years. To close with an analogy of the PS3 and Sony's current standing, Stringer said that it is "a giant department store competing with companies that are really skillful boutiques." Sounds fair enough. Good to know the PS3 is doing better in Sony's eyes, but what about yours?