This is Advertising? The 10 worst PlayStation ads
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We've reported on a few of Sony's marketing quirks throughout the years (we still remember the goat). Our friends at PSP and PS3 Fanboy have compiled the ten most interesting ads (some would say "worst," but their existence just makes us too happy). If the recent ad (shown above, click here to see the Full Monty – NSFW) is any indication, Sony's marketing still has the occasional fumble. Check out the other highlights.
Reader Comments (34)
Posted: May 30th 2008 5:41PM The Artist Formerly known as Jes said
I want to work for Sony advertising
Posted: May 30th 2008 7:29PM PoisonedAl said
Yeah, the amount of drugs they must take must be a riot!
Reply
Posted: May 30th 2008 8:09PM (Unverified) said
I don't know really, Sony has done many memorable ads (I MISS YOU MR CHOROMATSU!!) before, its just that the last few years the PS department has been sucking at it (more so on the ones that focus on the device itself, there have been good ads for games)
Reply
Posted: May 30th 2008 5:53PM (Unverified) said
I don't think joystiq can get enough of that ad if you know what I mean.
Posted: May 30th 2008 5:59PM Nick the Hero of Canton said
No, it's Sparta.
Please rate me down.
Please rate me down.
Posted: May 30th 2008 6:11PM (Unverified) said
Since I’m very bored and I’m still working or at least I should be working a personal review of those ads. Feel free to ignore it.
1-The golfers vs pornstars ad.
I don't see anything wrong about being attacked by 3 female porn stars unless they are zombies or had a venereal disease. You have to feel sorry for the poor guy attacked by Fabio, dead by surprise buttsecks is probably one o f the worst top 10 ways to die.
2-Passion of the PlayStation
So what does that means the PS is as fun as being killed in a biblical way?
This is probably too much for me. Maybe is too deep or too dumb but someone is going to hell for that ad.
3-The perplexity of UK PSP ads
I don’t know if it is sexist, hell I don’t what it means or what does it have in common with the PSP or PS brand but I’ll tell you what it was, it was stupid.
4-PSP - Graffiti fiasco
Well this is probably what fueled all those years of Bad PSP Marketing: A mix of hate and acid tablets. Again the PSP is one great Handheld, hell it sold even with these stupid ads if that isn’t prove enough I don’t know what it is.
5-City of Lost PlayStation Commercial* Fixed
Oh well it seems Sony marketing history with drug abuse didn’t started with he PSP. Good to know.
6-PS3 - "Mama" Play Beyond commercial* Fixed
We met again scary baby but I’m not afraid of you anymore.
*Watches the video again
Never mind I guess I’ll hide under my bed for a week.
7-If "This is Living" I'd rather be dead
“We’re sorry, this video is no longer available”.
Why? The first time You(fail)tube does something right.
8-Thumb-Penis ... because sex sells, duh
“PS3, you’ll feel emasculated”
Is that the message here? Seriously I don’t know my other guess was “PS3 almost homoerotic”.
9-PSP - Controversial "racist" billboards
We are by the end and I don’t see the dustballs or the squirrels anywhere so I’m going to put this all together.
Sony you racist bastards. I’m surprised you didn’t make an ad with some skin head beating up a woman and the black guy announcing the God of War PSP.
10. PSP - "All I want for Xmas is a PSP" Flog
Oh I remember this one, this was the reason I didn’t wanted to go in System wars for a while and made me ashamed of being a PSP owner.
Honestly I don’t know if this was the worst,I was more offended by the Dustballs.
This was a stupid and desperate attempt to gain the public attention and probably someone was fired for this. The cherry on the top of this sh*t sundae was the SCEA message confirming that they not only did it but that they thought it was fresh…fresh huh anyone says this word anymore? is like someone’s Grandpa trying to be hip or a dad in despair trying to convince his son of not using drugs or some of those guess rappers that go into public school convincing kids they should stay in school.
Sony looked weak and the worst they offended their fans. At this point in time they should understand better their public I mean yeah a lot of companies tried this sort of publicity to attract the younger demographic but they’ve always failed. anyone remembers those Play it loud ads?
Here a cruel reminder for everyone http://uk.youtube.com/watch?v=cMQAbQ1hJZw
Gangsta yoshi…Holy sh*t-
1-The golfers vs pornstars ad.
I don't see anything wrong about being attacked by 3 female porn stars unless they are zombies or had a venereal disease. You have to feel sorry for the poor guy attacked by Fabio, dead by surprise buttsecks is probably one o f the worst top 10 ways to die.
2-Passion of the PlayStation
So what does that means the PS is as fun as being killed in a biblical way?
This is probably too much for me. Maybe is too deep or too dumb but someone is going to hell for that ad.
3-The perplexity of UK PSP ads
I don’t know if it is sexist, hell I don’t what it means or what does it have in common with the PSP or PS brand but I’ll tell you what it was, it was stupid.
4-PSP - Graffiti fiasco
Well this is probably what fueled all those years of Bad PSP Marketing: A mix of hate and acid tablets. Again the PSP is one great Handheld, hell it sold even with these stupid ads if that isn’t prove enough I don’t know what it is.
5-City of Lost PlayStation Commercial* Fixed
Oh well it seems Sony marketing history with drug abuse didn’t started with he PSP. Good to know.
6-PS3 - "Mama" Play Beyond commercial* Fixed
We met again scary baby but I’m not afraid of you anymore.
*Watches the video again
Never mind I guess I’ll hide under my bed for a week.
7-If "This is Living" I'd rather be dead
“We’re sorry, this video is no longer available”.
Why? The first time You(fail)tube does something right.
8-Thumb-Penis ... because sex sells, duh
“PS3, you’ll feel emasculated”
Is that the message here? Seriously I don’t know my other guess was “PS3 almost homoerotic”.
9-PSP - Controversial "racist" billboards
We are by the end and I don’t see the dustballs or the squirrels anywhere so I’m going to put this all together.
Sony you racist bastards. I’m surprised you didn’t make an ad with some skin head beating up a woman and the black guy announcing the God of War PSP.
10. PSP - "All I want for Xmas is a PSP" Flog
Oh I remember this one, this was the reason I didn’t wanted to go in System wars for a while and made me ashamed of being a PSP owner.
Honestly I don’t know if this was the worst,I was more offended by the Dustballs.
This was a stupid and desperate attempt to gain the public attention and probably someone was fired for this. The cherry on the top of this sh*t sundae was the SCEA message confirming that they not only did it but that they thought it was fresh…fresh huh anyone says this word anymore? is like someone’s Grandpa trying to be hip or a dad in despair trying to convince his son of not using drugs or some of those guess rappers that go into public school convincing kids they should stay in school.
Sony looked weak and the worst they offended their fans. At this point in time they should understand better their public I mean yeah a lot of companies tried this sort of publicity to attract the younger demographic but they’ve always failed. anyone remembers those Play it loud ads?
Here a cruel reminder for everyone http://uk.youtube.com/watch?v=cMQAbQ1hJZw
Gangsta yoshi…Holy sh*t-
Posted: May 30th 2008 7:04PM Levi Partridge said
Play it Loud was retarded, but at least it had "Who Was in my Room Last Night" in the commercial.
Jesus built my hotrod
Was expecting to see the racist squirrels. They better not pop up in the inevitable 10 best PS commercials.
Reply
Jesus built my hotrod
Was expecting to see the racist squirrels. They better not pop up in the inevitable 10 best PS commercials.
Posted: May 30th 2008 7:19PM (Unverified) said
I really liked the ending.
"Give the world a wedgie"
Oh yeah that's so tough,I mean that's what serial killers say when they go to jail right "I'm going to give you a wedgie!" Oh real scary.
Also the part where everyone do sheep sounds just priceless.Hey that's why Nintendo fanboys are called sheep in system wars,I finally got it.
Reply
"Give the world a wedgie"
Oh yeah that's so tough,I mean that's what serial killers say when they go to jail right "I'm going to give you a wedgie!" Oh real scary.
Also the part where everyone do sheep sounds just priceless.Hey that's why Nintendo fanboys are called sheep in system wars,I finally got it.
Posted: May 30th 2008 7:41PM Levi Partridge said
I love how Kirby has a gold chain around his...um, neck. He's straight outta Compton, yo!
Reply
Posted: May 30th 2008 6:27PM Negativecool said
What worries me...Is that I've been told I sucked my thumb when I was 3...and whenever the subject comes up...Everyone goes quiet until someone screams "He was three, he didn't know any better!"...
:(?
:(?
Posted: May 30th 2008 6:32PM (Unverified) said
In no related news a new 4chan filter was installed whihc changes C*cks*ck3r to Th*mbsucker.
Reply
Posted: May 30th 2008 6:34PM (Unverified) said
In a related story I'm having a killing spree against grammar and spelling today.
Reply
Posted: May 30th 2008 6:28PM ummhello said
...were there any GOOD PlayStation ads?? probably just the ones that actually showed some gameplay.
Posted: May 30th 2008 6:30PM (Unverified) said
They are a lot of good PS ads like the ones promoting Socom for the PSP.
Most commercials announcing games are great.
Reply
Most commercials announcing games are great.
Posted: May 30th 2008 6:47PM (Unverified) said
Posted: May 30th 2008 7:25PM (Unverified) said
Not really, there was the PS9 ad, that one was funny too
Reply
Posted: May 30th 2008 6:44PM (Unverified) said
Choosing only 10 out of all the possibilities for bad Sony ads must have been tough...
Posted: May 30th 2008 6:49PM (Unverified) said
Man just imagine how red their faces must look after all those facepalms.
Reply
Posted: May 30th 2008 7:25PM (Unverified) said
I like Sony's ads, they're funny and slightly satirical.
I thought the PSP "racist" ads were funny too. Anyone who didn't is a racist. Supporting Barack Obama for the country's first token black president is more racist than Sony's ads. So is having Tracy Morgan on 30 Rock as the token black character.
I thought the PSP "racist" ads were funny too. Anyone who didn't is a racist. Supporting Barack Obama for the country's first token black president is more racist than Sony's ads. So is having Tracy Morgan on 30 Rock as the token black character.
Posted: May 30th 2008 7:32PM GenBanks said
lol, that's a bit extreme. I didn't find them funny but that doesn't mean I wasn't offended by them. It definitely doesn't mean I'm racist.
As for Obama... I agree that it's not great to vote for someone because they're black, because they're a woman, or because they're white (or whatever). But I think someone would justify it by arguing that before we can arrive at a truly 'post-racial' society (devoid of race as a consideration in anyone's mind) people need to get used to the idea of black people being able to fill the same jobs as white people. And the highest job in the US is the President. So even if it is 'positive descrimination', the end could justify the means.
Reply
As for Obama... I agree that it's not great to vote for someone because they're black, because they're a woman, or because they're white (or whatever). But I think someone would justify it by arguing that before we can arrive at a truly 'post-racial' society (devoid of race as a consideration in anyone's mind) people need to get used to the idea of black people being able to fill the same jobs as white people. And the highest job in the US is the President. So even if it is 'positive descrimination', the end could justify the means.
Posted: May 30th 2008 7:40PM PoisonedAl said
Well fuck me! You're here defending Sony! I'm in TOTAL shock!
Reply
Posted: May 30th 2008 9:13PM RKN said
In that "racist" Sony ad with the white woman grabbing the black woman, there are also two other pictures showing both matched evenly and then the black woman on top of the white one.
Of course everyone conveniently forgets about them and only focuses on the white on black pic.
http://cache.kotaku.com/images/2006/07/black-psp-europe-thumb.png
Reply
Of course everyone conveniently forgets about them and only focuses on the white on black pic.
http://cache.kotaku.com/images/2006/07/black-psp-europe-thumb.png
Posted: May 30th 2008 7:37PM PoisonedAl said
What I never got my head around is the fact use some of the best adverts ever made for their other products. I mean it's hard to find anyone who dislikes a Bravia ad. I mean who can hate plasticine bunnies?
However for their games machines, they use the marketing team that rides to work on the short bus.
However for their games machines, they use the marketing team that rides to work on the short bus.
Posted: May 30th 2008 7:41PM (Unverified) said
The same thing was said about the name "Wii".
"ROARR! Nintendo's marketing dept. needs to be fired!"
- The mob, 2006
I think there's still a petition up to have the name changed.
I thought the name "Wii" was brilliant. The actual product was a let down.
Reply
"ROARR! Nintendo's marketing dept. needs to be fired!"
- The mob, 2006
I think there's still a petition up to have the name changed.
I thought the name "Wii" was brilliant. The actual product was a let down.
Posted: May 30th 2008 7:47PM PoisonedAl said
If the best you can do is call the Wii out for it's stupid name, you've already lost. All the ads for the Wii are bland, but at least they SHOW SOME FUCKING GAMES IN THEM!
Reply
Posted: May 30th 2008 7:50PM (Unverified) said
Poisoned Al,
uh...for what I can tell, he actually praised the name...
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uh...for what I can tell, he actually praised the name...
Posted: May 31st 2008 2:19AM BurntMeatloaf said
Rome is the mob. He will bring them death, and they will love him for it.
Reply
Posted: May 31st 2008 5:26AM (Unverified) said
The "penis-thumb" ad was confirmed fake by just about every other gaming news site/blog. Why did you guys include it in your list? It wasn't even produced by Sony or any of their ad agencies, IIRC.
Posted: Jun 1st 2008 3:48AM Monotonousblob said
Advertising? No, THIS IS SONY... Fuck it, I know it's played out more than almost any other internet response, but I just couldn't resist
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