Janco Partners' analyst Mike Hickey, after gazing deep into his crystal ball, reports many bad things in THQ's present and future. The biggest issue, Hickey believes, is the publisher's reliance on the recently delayed Saints Row 2. He surmises there is general internal conflict at the publisher, between corporate trying to salvage the company's finances, and developers trying to deliver a quality product. Hickey states THQ's guidance for this fiscal year is too aggressive and dependent on what THQ is calling "proven franchises," but he believes these titles are at risk due to delays, low demand and major marketplace competition.
Hickey spends some time comparing Saints Row to Activision's True Crime. He says that Activision once called True Crime a franchise (before it killed it) the same way THQ is touting Saints Row, but he believes a "franchise" has a "predictable level of consumer demand," which Saints Row just doesn't have. However, he believes it'll be THQ's best-performing owned IP this year. Hickey tells investors to just look back at THQs owned IPs for the last couple years and make their own conclusions about how things are going to go down this fiscal year.
Reader Comments (11)
Posted: Jun 3rd 2008 10:50PM SheppyReturns said
Well let's see... between both versions of Destroy All Humans on PS2, they sold a little over a million. That's the original and the sequel which was more heavily advertised but did much worse. Saints Row, as one version, sold 1.77 million copies.
In other words... you're an idiot.
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In other words... you're an idiot.
Posted: Jun 4th 2008 11:24AM SheppyReturns said
What is the far better game (despite having not played it) is irrelevant to what is the bigger selling game. Saints Row is an expected performer. Path of Furon, based on the franchises past, not so much. Destroy All Humans has become THQ's own special Crash Bandicoot. A series they can crank out under budget and pull profit.
Besides, Saints Row is a very highly rated game, the sequel looks better, and the original effectively fixed GTA. It's not "shit."
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Besides, Saints Row is a very highly rated game, the sequel looks better, and the original effectively fixed GTA. It's not "shit."
Posted: Jun 3rd 2008 11:30PM (Unverified) said
They should try to come out with their first good original game instead of all the shovelware and see if things turn around
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Posted: Jun 4th 2008 7:29AM (Unverified) said
After a decade of half baked crap from this company I'd say THQ's biggest "internal problem" is that they are incapable of publishing a decent game.
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