Should mobile phone games cater to the gender lines? Not according to THQ Wireless marketing director James Scalpello, who believes developing mobile games for girls is a "lost cause."Speaking to CasualGaming.biz
, Scalpello explains his logic across two points. He believes that games targeted to female players are patronizing to the female gaming audience, while also stating that gaming's not a priority to most girls. Claiming that gaming's more important to male audiences, Scalpello states that "girls [believe they have] better things to do. If you say so, James.