The "Dude, Get Your Own" campaign was set to rekindle interest in the PSP from early 2007 onward, and was used to spread the word on the new price cut. The campaign was a fresh line of hilarious commercials (link to high quality clips of all of them right here) which followed the story of two guys on a plane. One of them has a PSP, while the other doesn't and constantly tries to butt in on the former's game time. What makes these spots so entertaining is that it is very much possible to have this uncomfortable situation happen to you (or, for you to curse upon someone else).
It's that real world experience that viewers can draw from that makes this ad work. It was a smartly played move that emphasized the need to "get your own." And of course, the ad sealed the thought with an appealing reminder that the PSP was now more affordable; what better time to pick one up than then?
4. Multiple - PlayStation Software
Gamers everywhere know how great ads and commercials for exclusive PlayStation software are. From the very beginning, back when Crash Bandicoot was still a PS-exclusive, Crash TV spots were already turning heads and capturing hearts. However, Crash is no longer the PlayStation mascot he used to be.
The torch has been passed on to another successor: Ratchet & Clank. You can see all those commercials in the clip above, and make sure you watch them to the very end as they get progressively better. What makes these spots so good is that it's an interesting mix of game fantasy, a flirtation with Jackass-like antics, and a postmodern commentary on YouTube generation self-filming. The juxtaposition of fictional gadgets used in the real world were received as both clever and humorous.
Some other interesting software ads include the Japanese spots for echochrome and more American spots for MLB 07: The Show.
