With Microsoft remaining officially mum on the reasons behind the wave of Xbox 360-killing red rings of death, owners and experts have speculated on causes ranging from cheap heat sinks to bad soldering to power surges. Now, Gartner Research Vice President and Chief Analyst Bryan Lewis thinks he's honed in on the real reason behind the system failures: cheap, Microsoft-designed graphics processors.
Speaking at the Design Automation Conference, Lewis said Microsoft tried to save a few million dollars by designing the Xbox 360's GPU in-house, rather than farming the design out to an experienced, approved application-specific integrated circuit vendor. Lewis chalked the high failure rate to Microsoft's inexperience designing such chips. "How many ASICs per year does Microsoft design? Not many.," Lewis said. "The ASIC vendor could have been able to design a graphics processor that dissipates much less power."
The irony is that Microsoft is widely believed to have gone to experienced ASIC-designer ATI for a redesigned Xbox 360 graphics chip in the middle of 2007. So, in addition to spending over a billion dollars on a warranty extension, Microsoft probably still ended up having to spend the few million dollars they were trying to avoid in the first place. Smooth move, ex-lax.
[Thanks copa.]
Analyst blames Xbox RRoD on MS-designed graphics chip
112 Comments by Kyle Orland Jun 11th 2008 1:30PM
Filed under: Microsoft Xbox 360, Business
Tags: failure, GPU, hardware, red-ring, red-ring-of-death, RRoD, xbox 360, Xbox360
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(Page 1) Reader Comments
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RED TYRANNOSAURUS!
Please warn people to bring their asbestos suits before posting the truth about rrod.
Korova is prepared, but think of all the tender noobs.
5 for me so far, but 360 number 6 has been with me since last november and seen hundreds of hours of gametime so I think they may have finally given me a capable system.
:P
PRRoD FTW!!!
*shrug*
Its funny nato because you were so hard on noshino yesterday for defending Metal Gear and going as far to call him a Sony company man ... The truth is you come on here and try to give an impression of being unbiased towards any particular console when the truth is that everyone can see you are a 360 Shill through and through ... So save the raining bullshit comments when I know your the Queen of Bullshit ... I have more respect for Premature Asshat ... At least he does not pretend to be something he is not like you ...
Gartner Research Vice President and Chief Analyst Bryan Lewis thinks he's honed in on the real reason behind the system failures: cheap, Microsoft-designed graphics processors.
Lewis said Microsoft tried to save a few million dollars by designing the Xbox 360's GPU in-house, rather than farming the design out to an experienced, approved application-specific integrated circuit vendor. Lewis chalked the high failure rate to Microsoft's inexperience designing such chips. "How many ASICs per year does Microsoft design? Not many.," Lewis said. "The ASIC vendor could have been able to design a graphics processor that dissipates much less power."
That sure sounds like a huge line of bullshit to me ... Doesn't sound like the guy is even qualified to give his opinion about pop tarts ...
Keep pretending Nato
Am I supposed to be pissed over an rrod because you tell me to be? That makes no damn sense. It happened, I moved on. Further, I say plenty of pro Sony crap too around here, though it’s not my favorite console. Ignore that fact if you want - who gives a damn. Noshino on the other hand acts like all non-Sony is the friggin devil and brings up anti-MS junk every chance he gets.
Either way, I don’t give a damn what you think of me or want me to feel about a product.
To sell it would be rather foolish as the only thing worth playing on my PS3 is MLB 08 the Show and on my Wii, Mario Kart and Smash Bros (with other people).
And for the record, I do point out when Sony is wrong...
Hey Nato, Im not using caps anymore, thanks for pointing out that I was belittling people by typing words in caps
Lol at the John and the SDF...
I never told you to be pissed about your RROD ... I have no idea where that even came from ... Go ahead and chalk it up to my "SDF bullshit" ... Again this has nothing to do with how your "supposed" to feel about a product ... Your like Faux News ... You put that fair and balanced image out there when the truth is anything but ...
I am sorry for bringing your name up here ... I was just referencing Nato's tyrade against you yesterday
Oh...
You were talking to Nato....my bad.
:P
LOL the thing about you man is we are very similar just with the consoles switched out ...
Me = PS3 Kids = Wii60
You= 360 Kids = PSWii
I have never been mistaken for one second where your loyalties stand as I am sure you haven't been with mine ... Thats all I was saying to Nato - Stop always fronting that your not a 360 slave when its obvious ...
Cause you say so it must be true.
Actually I did catch Bedlam ... Even though the card was super weak most of the fights were pretty damn good ... The one fight I thought was BS was the Marquardt fight ... getting that point taken away for an elbow to the back of the head when it was obviously the side of the head was just horrible ... Matt Hughes needs to call it quits because he got his ass whooped ... The Faber vs Pulver fight last week was incredible unlike the kimbo fight ... The biggest suprise of Bedlam was Marcus Davis getting owned by Mike Swick ... The Vera fight was stopped way to early ... It was a solid card but nowhere near as good is Lidell and Rua did not get hurt and canceled ...
The biggest fight in recent memory is coming in July when Affliction has its first MMA event ... Fedor Emelinanko vs Tim Sylvia and Arlovski vs Rothwell among others ... If you are not familiar with Fedor he is the #1 ranked heavyweight and pound per pound fighter int he world ... Go to the gowamma website and they have world rankings ... You can pick up some old Pride DVDs and see some of Fedors battles with Mirko Cro Cop and Gary Goodridge ... Amazing stuff ... I love the 2003 Grand Prix video where Rampage beats the shit out of the Iceman ... Pride was the best fighitng otganization in the world ... All of MMAs top fighters were from pride ... Wanderli, Rampage, Bj Penn, Fedor, Cro-Cop and many many more ... I like the card previous to Bedlam that had Silva knocking out Jardine, Penn beating up Sherk and Machida beating Ortiz
I love the smell of Joystiq in the morning. It smells like ... bickering.
I agree the card was very weak at a glance, but I ordered it anyway with some buddies over and some beeeeeeeeerrrrr :) The fights turned out pretty damn good in the end right? Swick murderedI Davis and opned his nose and face up, nice! I felt I got my monies worth. Well mine and my buddies since we all pitched in.
(They call me 'The Mastodon' 'cause I got the trunk in the front)
SDF Mcpoop is at it again. Don't worry Nato, according to McPoop I'm an arrogant prick, that doubles as a MS schill, and evidently I "shit $$$". Hopefully the wife never discovers that.
good, unused Dinosaurs include Pterodactyl, Dilophosaurus, Velociraptor, Triceratops or those little things like the size of chickens in Jurassic Park.
Works fine.
Green Stegosaurus!
ahhaha Sam Fish you crack me up
The Internet has put me in despair.
Do I need to file for a restraining order against you?
You railed on me buddy not the other way around! Don't try to play the innocent card here ... I may have called Nato out but that has nothing to do with the venom you spew on a daily basis ...
@nato
Tell me where I am wrong.
Take Fenix for an example. He owns all of the consoles, talks shit about Sony, says good things from time to time but has never once tried to deny that he prefers the 360. It seems to me that you try to act unbiased but you obviously are not. I know I am not the first person to bring this up in regards to your online persona.
Please tell me if I am wrong.
Its like faux news saying they are fair and balanced. In actuality they have their own agenda they spread. It was probably stupid on my part to call you out in a thread about the RROD because obviously I will be the villian.
I find it amusing that you call others out but from what I see you are just as bad ...
I have said consistantly that I play my 360 most, then the PS3, then the Wii. Thats how it goes in my house. Which console do I like most, well, look at that list right there. That doesn't mean I am anti one or the other, means I see more shortcomings in the ones I use less than I do in the ones I use more. All are good pieces of hardware and none are perfect. (What have I slammed the PS3 for other than the controllers being uncomfortable to me due to hand size and Home not being the great white hope many claim it is?)
Its basic isn't it? If you actually weren't trying so hard to think you nailed me on something you would accept that and move along.
As far as pointing out where you were wrong, I think if you read the above posts you can see that I did.
Quite honestly, your monumental hyperbole is truly astounding. If I may make an observation; you appear to be that which you claim to hate.
I don't think you go 3 comments without mentioning somewhere somehow that the Wii is for your kids. We get it dude. If you had kids the Wii would be for them cuz you think it's a kiddy system. Lay off Nato too. He keeps it realz.
Fenix,
My boy Faber is crushin shit in the WEC.
I never said the Wii is for kids (in this thread) ... I said my kids play the Wii & 360 ... Just to clarify
Now Urijah Faber is your boy?
Frontrunner!
@Nato
You see thr problem I have with you is your fake. Plain and simple. Thats just the way I see it and I am not the first to call you on it. If I had to bet I would say you are an attorney because you are very good at skewing the facts. You are very skilled at throwing out disinformation and I think its a good attribute for someone like you to have.
@Knight Marquise
The difference between us is I am usually pretty positive. Today I felt the need to call another man on his bullshit. You are outward with bravado and arrogance in terms of what I say Nato hides. I may not like you but I do have a certain amount of respect for you because I know what I get with you. You may be a hateful prick but your not a snake in the grass.
Do me a favor and take 10 or 15 minutes to look back at the last 3 or 4 post you have sent my way in various threads. Its always negativity and hate out of your mouth especially towards me. How do you expect me to view you if all you ever do is act like a complete asshole?
What you say isn't true just because you smear me around here. I don't care that someone else has called me biased before around here as you keep bringing up. The user comments around here generally support that I am not as blind and venom filled as you.
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-spoke at-
"The Design Automation Conference (DAC) [...] the premier event for the design of electronic circuits and systems, and for EDA and silicon solutions. DAC features a wide array of technical presentations plus over 250 of the leading electronics design suppliers."
Yes, he's definitely just some random analyst who clearly wouldn't know anything about electronic circuitry.
He's Canadian. Please forgive.
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