Talking with VentureBeat
, Xbox 360 boss Robbie Bach chatted about where the Xbox brand is headed next generation, reconfirming their plan to be the first out of the console release gate once again. "If you take the question of whether it was the right thing to try to be first [with Xbox 360], the answer to that is definitely yes" Bach told VentureBeat, "it has given us a leg up with game developers. It has given us a leg up from an economics perspective. It helped us expand Xbox Live quickly. At a strategy level, if you asked if we wanted to be first again, I would say yes."
Plain and simple. Then again, trying to beat the PS4 to market won't be all that hard for Microsoft seeing that Sony has publicly announced their plans to make it a ten year console. Right? Xbox 720 in 2011, bring it on!