MS wants to be first out of the gate with Xbox 720

by Dustin Burg on Jun 16th 2008 4:15PM

Talking with VentureBeat, Xbox 360 boss Robbie Bach chatted about where the Xbox brand is headed next generation, reconfirming their plan to be the first out of the console release gate once again. "If you take the question of whether it was the right thing to try to be first [with Xbox 360], the answer to that is definitely yes" Bach told VentureBeat, "it has given us a leg up with game developers. It has given us a leg up from an economics perspective. It helped us expand Xbox Live quickly. At a strategy level, if you asked if we wanted to be first again, I would say yes." Plain and simple. Then again, trying to beat the PS4 to market won't be all that hard for Microsoft seeing that Sony has publicly announced their plans to make it a ten year console. Right? Xbox 720 in 2011, bring it on!

[Via CVG]

Source

Tags: microsoft, robbie-bach, xbox-360

Reader Comments (116)

Don't count me out just because I like my PS3, but as a engineering student, I do know the 360's manufacturing build was rushed. I think it would be smart to come out with the new Xbox in 2011 because of the limitations of the size of dvds, but they can't rush it like they did last time.

Lions and tigers an TROLLS oh MY!

You Sony Trolls need to STFU!

You are clueless, and yes there will a new xbox WAY before the next overpriced, overhyped PS console. The XBOX this generation will be better, cheaper with a better game selection. If Sony holds true to there 10 year plan they will be so far behind the technology curve it won't be funny, well to them it won't be!

If companies followed Sonys rule what would we have now???????

We would still have only
Psone
n64 (gamecube has not been around 10 years yet)
and PCs would be running
Voodoo and Geforce2 mx
Sega Saturn
and a Gameboy

Yes they would have real power!

Why don't you Sony Trolls go away, we don't welcome your bull, you can say well I own all 3 but then you start slamming the 360. You are just a jealous crowd with a overpriced blu-ray player and a piss poor selection of games overall!

I think you're the troll...

It's Microsoft. I didn't bring any fanboyism to the comment and you know the 360 has manufacturing problems. We also know you can't make a next-gen game with the same size of game data from last gen. (DVD for the technology impaired.) Also for the 10 year plan...Whats wrong with it now? I mean the PS3 has Blu-ray, Bluetooth, not to mention its almost the most powerful computer sold to the public. I think I was pretty neutral in the last comment, but it seems some people can't stand to hear the facts.

you do know that when they say 10 year life span, they dontmean they will wait 10 years for the next one right? they still are supporting ps2, and ps1 was supported up to a few years ago still. thats what they mean.

It would be nice if ms does this from nwo on, it was pretty lame that xbox was completely killd at 360 launch, but thats because it was still costing them money, this time around they are actually inthe black, so they dont have to kill the system off right away

Well it wouldn't surprise anyone to see an XBOX 720 out in 2-3 years. But the OP's comment about the PS3's 10 year life cycle does not mean we won't see a PS4 after 5 years of the PS3 being out. The "10 year life cycle" has been apart of every Sony system launched. It just means they support that system for 10 years. They have generally launched a new system every 5 years though. I would guess that a new MS system should arrive in 2010 and a new PS in 2011.

You are probably right, but something in those comments seem they were talking about the console. We will probably see a redesigned PS3 in 3yrs, but most likely a "elite".

For the Xbox, MS isn't the most reliable to past products.(XP,Xbox 1).

@troop23 - You were neutral in your initial post. Polarizing gamers (and attracting trolls on these message boards) is like shooting fish in a barrel.

The only issue I have with the PS3, however, concerns the installations necessary for some of the games. This seems like somewhat of a design flaw to me. Devil May Cry 4 apparently has a 5 Gigabyte install, which means someone who initially bought a to 20 GB HD PS3 is undoubtedly going to run out of hard drive space quickly.

IMHO, this seems like a hasty manufacturing decision. Sony should have known that this would be an issue before putting it on the shelves.

Dude. Even on Xbox360 Fanboy you got low-ranked. Fail.

They want to be the first with faulty hardware as well too huh. I wonder what the RROD will be called for them next gen.

Besides this obvious troll, I doubt they'll allow that mistake to happen twice.

I'm not trolling. the only system I have is a 360, I'm playing it right now matter of fact. But you can't deny that it had some problems due to the hardware being rushed out.

no.. It was manufacturing issues. The console itself is good.

What kind of blind fanboyism is this? I love my 360 as much as anyone, but one would be foolish to think that the 360 doesn't have *extremely* troubled hardware.

You can design as great a machine as you want, but if "manufaturing defects" and taking down 1 in 3 machines, and many people are going through *many* consoles in a matter of months, it isn't worth squat.

Correction.

I'm pretty sure the 360 my brother just got does not have the same manufacturing issues that last year's had.

Stop acting like MS is retarted and didn't change the motherboard set up and heat sinks.

as much as i love my 360 i wont be an early adopter for a microsoft product anymore =(

Amen to that! My 360Wiibox combo has a couple years of life at which point the PS3 will have enough decent games (& price drops) I'll prob get one.

As for a 2011 Xbox I'll prob wait a year after launch unless there is some absolute must play title because I too tire of being a first adopter and paying the price.

I think new console launches should always be staggered so we don't have to wait so long between technology upgrades & can afford to own them all instead of having to chose one over the other! :)

I hope so, b/c I just bought a ps3 and I still want to get my $'s worth out of that. Xbox 720, I'm rdy and waiting. Halo 4 here i come.

Dude, Microsoft will come out with Halo 4 without Bungie, and it's going to fail. When Halo 3 came out Bungie's contract expired and they broke free from working for Microsoft. It's like working for EA games.

^ so why are they still working with Microsoft even though their contract is up?

What? The add-on content? That was already ordered and in development before they finally split.

I don't wanna be "that guy" but, I expect better hardware for the next generation Xbox. Its not that I don't love my Xbox360, is just that those hardware failures are unacceptable and MS should make sure that it never happens again for the next generation of Xbox.

As long as it's a significant improvement technically and stability isn't an issue then I'm involved.

rushing the next console out too. Didn't they learn ANYTHING from the last 2 generations, where they totally screwed it up?

How was the original xbox screwed up besides the big controllers. The original Xbox was built like a tank.

The original Xbox was built like a tank, i agree, but it's design metric was rushed by the fact that they more or less took PC components off the shelf and stuffed them into a black-and-green shell

Which is why the Xbox 1 lost MS 6 billion dollars across its life-span

Obviously the editor has his Microsoft rose tinted glasses on, as a 10year console does not mean support for the predecessor dies the day the sucessor launches (only Microsoft does that).

Expect PS4 to come about 7yrs in, and PS3 games to continue for another 4 years after that...

Morons.

you mean PS4 will be able to play games?
i thought it only played blu-ray and interactive movies ala MGS4. lol. i kid, i kid

First time on the site Jake?

Probably is, since you made such an asinine comment towards Dustin.

Back to the 10 yr cycle; Sony made the same comment about the PS2. and look what happened, it slowed people's adoption of the ps3.

Dude wrong site.
Go here :http://playstation.joystiq.com/ and say hi to Andrew Yoon for me.

In Jake's defense Jcarpio, Dustin *is* probably my least favorite editor on this site by far, since all he seems to like to do is find some way to make fun of the playstation brand in every article.
Extremely annoying and unprofessional in my opinion.

Just click on Jake's name and take a look at some of his postinghistory. He is constantly posting pro-Sony posts on Xbox 360 Fanboy.Pretty funny if you aske me.

Dustin is my favorite editor here, and is the only one that doesn't repeatedly post negative Xbox 360 news in some kind of weird attempt to look professional or unbiased. He also doesn't just copy and paste Joystiq articles or forum threads all day long, his stories are creative, and passionate, and he's the reason I come here and listen to the blogcast.

whether you like Dustin or not, I think Jake is right about Sony's plans for the PS4. I don't know if it'll take seven years (because they won't want to be far behind the 720), but the PS2 is still enjoying strong sales, and as it was released in 2000, that means it has already had a strong 8 year life cycle (where the Xbox had, what, half that, right?). So Jake, rather tactlessly, was pointing out Dustin's mistake.

Xbox 720 sounds gay. Let's hope it's quieter than the 360 which sounds like a jet taking off.

Really?
It sounds homosexual?
As in the Xbox 360 is attaracted to it's own sex?
Or that saying "Xbox 720" literally turns you into a homosexual? Or, does it sounds just so gosh darn happy?

As far as I know, the term "gay" is not a synonym for anything else outside of homosexuality or joyfulness. Don't be such a fool next time.

Come on. Everyone knows gay doesn't even mean homosexual these days.

I mean gay as in lame. Sheesh. My first comment and I'm already getting bashed.

The term gay, used in that manner, is offense and hateful. If you begin to use it in that sense, then you're nothing but a bigot. Oh, you're getting bashed. That's funny.

Take your ignorant comments elsewhere.

O I get it, you're gay.

I'm not, but thanks for playing.

You're just far too close-minded for today.

Yeah well I think you're gay because only gay people would react like that.

Tell that to the other millions of people who use gay as a term for lame:
look at the 3rd definition: http://www.urbandictionary.com/define.php?term=gay

Oh you mean millions of people under the age of 15?

Yes. Yes I do because I'm one of them.

Prepubescent comment aside, it's true. Xbox 720 sounds ridiculous. I really hope that's not what they'll actually call it.

i was gonna defend you slightly, by saying that words get recast all the time. after all gay used to mean happy.
but then i read further down the thread and realised your a bit of a douche

I support gays because they can't reproduce their inferior genes.

It probably won't be Xbox 720, it'll be like how they're doing OS' now, like Xbox Panorama... wait, that's ridiculous too.

Hey, if the next console has blu-ray or better, still has achievements (i'm sure it will, it means that a large amount of people will carry over from one xbox to the next to keep their gamertag) and keeps the quality of games coming i'm more than happy to buy a new xbox in 2011. I'll upgrade straight away if the launch titles are any good...roll on, halo 4, gears of war 3 or 4 and hopefully some decent new IP.
Lets just hope they pick a better colour than this greyish beige we have right now. I think a pure white would be good. (if you read the story on gamesradar about the colour to success ratio for consoles i'm sure you will understand lol)

Xbox whatever-it'll-be-called: I'd want it in 2010. With all of the technological advances in these past few years, all three consoles seem dated.

Give me:

HDMI standard

1080p standard

1 TB Hard Drive, additional hard drives available

Optical Disc free-no moving internal parts, all content digitally distributed via Xbox Live (Service is free, games are $35-60 each as permanent downloads)

Blu-ray disc drive (HDMI attached) optional for movie viewing

Smaller system footprint; console size approximately the same size of a Wii (or smaller)

Final retail price for standard console and HD: $349.99

..Abandoning the optical disc drive allows for smaller system size, less console malfunction issues, less heat, less internal part count, less environmental damage (no discs stamped and printed means less garbage) and a potential decrease in dependency on contract work from third-party engineering firms.

The only drawback? Users must have internet access to
purchase and play game titles. Broadband connection speed minimum.

no disc drive FTL.
im sorry but i can never ever see me happy without them=[
it just makes my purchase of something much better feeling when i buy it on a disc.

otherwise i think it sounds great!

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MS wants to be first out of the gate with Xbox 720

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