EA's John Riccitiello? Nothing
fazes him. The man's as cool as a cucumber
. Case in point: last week, GameDaily
reported that EA's Boom Blox
, a game that has received universal praise
from critics, has sold just 60,000 units in North America since its launch
in early May -- a figure that equates to 0.6% of Wii owners. "Ouch" doesn't begin to cover it.
Yet whereas such paltry figures would have had seen most CEOs teetering on the windowsill of their eleventh story offices, Riccitiello remains confident that Boom Blox
is a slow-burner. Speaking during a session with investors, the EA bigwig argued that casual games have a "much flatter, much longer [sales] curve" compared to core titles, which can see "20 to 30 per cent" of their lifetime sales take place during the first week.
"Right now, Boom Blox
has met our expectations internally based on the model that was put forward," announced Riccitiello. "Can it do several hundred thousand or a million or more units? Sure, it just has to keep selling."
We just hope you're right, John, if only because Boom Blox
desperately deserves to do well.