Guitar Hero Aerosmith sponsors NASCAR ... car

by Justin McElroy { Jun 19th 2008 at 11:00AM }

Our favorite part of professional stock car racing (and there are so many to choose from) is how through the magic of branding, cars become meeting places for totally rad, totally American iconography that really has no business being meshed.

Take, for example, the above car, sponsored by Activision's Guitar Hero Aerosmith and ... Target. Finally, America's love for Steven Tyler's seething, Ben-Gay-slathered pseudo-sexuality can be melded with its love of value and flown on one giant fossil fuel-burning flag. God bless you marketing drones, you're the whole reason we're still getting out of bed.

Tags: activision, guitar-hero-aerosmith, nascar

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Reader Comments (Page 1 of 1)

ApolloIV @ Jun 19th 2008 11:20AM

Here is to hoping the car wrecks(but the driver is fine)

Deric Lee @ Jun 19th 2008 11:29AM

How come every time I upload a picture to use as my Avatar it never takes?

Also why doesn't it save when I uncheck the notifacation for reply's on my posts...it always checks them back again....

AAARRRRGGGG!

ApolloIV @ Jun 19th 2008 11:47AM

Could be too large, could not be the right format. Also the reply Email, I think, is suppose to do that.

deaftly @ Jun 19th 2008 11:31AM

Shake and bake!

Jeremy @ Jun 19th 2008 11:54AM

You SHAKE it then you BAKE it!!!

Kyattsuai @ Jun 19th 2008 11:54AM

I believe the official term is "Nascarmobile".

Fishstick @ Jun 19th 2008 11:57AM

At least they understand who their target market is.

John Z @ Jun 19th 2008 12:31PM

We need to apply this kind of corporate sponsorship to other games. Can you imagine how much more awesome Army of Two would have been with the Target logo plastered all over the player's face mask?

John Z @ Jun 19th 2008 12:31PM

We need to apply this kind of corporate sponsorship to other games. Can you imagine how much more awesome Army of Two would have been with the Target logo plastered all over the player's face mask?

mr mobius @ Jun 19th 2008 12:51PM

Maybe Rock Band will sponsor a Formula One team. It'd be appropriate because Rock Band has more features, just like the F1 car can turn right, as well as left (shock horror)!

WiiFTW @ Jun 19th 2008 1:07PM

Yea I still don't understand why anyone watches NASCAR, especially on TV. It appears so mind numbingly boring, akin to watching someone grind their WoW character from lvl 1-70 in one sitting. I can't speak for watching it live for I haven't had the misfortune of attending a NASCAR race. But I suppose this is the target audience for nostalgic NASCAR dads.

JBurton @ Jun 19th 2008 6:23PM

Ironically, they are racing at Sonoma this weekend...

http://en.wikipedia.org/wiki/Infineon_Raceway

I DeX I @ Jun 19th 2008 1:01PM

A little overdone with the number of Targets on the back.

pather @ Jun 19th 2008 2:06PM

And front.

teenagertc @ Jun 19th 2008 2:36PM

what's with all the NASCAR hate? NASCAR is a very entertaining sport to watch...you have to have a open mind to get started though.

mr mobius @ Jun 19th 2008 7:44PM

Open or empty?

Sesur @ Jun 19th 2008 8:49PM

Did you say "sport"? lol

ThornedVenom (Harley Quinn Defense Force) @ Jun 20th 2008 7:19PM

Don't mock NASCAR: it's extremely tiring, which is more than we can say compared to ESPN covering darts, snooker or poker.

Me personally though, I just don't see where the fun is from speeding around in circles for hours.

Hafk @ Jun 19th 2008 3:01PM

This car seems to do all of those sponsorships. This same car advertised Halo 3, I believe. Since nobody complained about that then, I really hope nobody complains about it now. Besides, its a non-intrusive form of advertising. Nothing to whine about.