Our favorite part of professional stock car racing (and there are so many to choose from) is how through the magic of branding, cars become meeting places for totally rad, totally American iconography that really has no business being meshed.
Take, for example, the above car, sponsored by Activision's Guitar Hero Aerosmith and ... Target. Finally, America's love for Steven Tyler's seething, Ben-Gay-slathered pseudo-sexuality can be melded with its love of value and flown on one giant fossil fuel-burning flag. God bless you marketing drones, you're the whole reason we're still getting out of bed.
Reader Comments (21)
Posted: Jun 19th 2008 11:20AM (Unverified) said
Here is to hoping the car wrecks(but the driver is fine)
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Posted: Jun 19th 2008 11:47AM (Unverified) said
Could be too large, could not be the right format. Also the reply Email, I think, is suppose to do that.
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Posted: Jun 19th 2008 1:07PM WiiFTW said
Yea I still don't understand why anyone watches NASCAR, especially on TV. It appears so mind numbingly boring, akin to watching someone grind their WoW character from lvl 1-70 in one sitting. I can't speak for watching it live for I haven't had the misfortune of attending a NASCAR race. But I suppose this is the target audience for nostalgic NASCAR dads.
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Posted: Jun 19th 2008 6:23PM (Unverified) said
Posted: Jun 19th 2008 1:01PM DeXterminator said
A little overdone with the number of Targets on the back.
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Posted: Jun 19th 2008 2:36PM (Unverified) said
what's with all the NASCAR hate? NASCAR is a very entertaining sport to watch...you have to have a open mind to get started though.
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Posted: Jun 20th 2008 7:19PM ThornedVenom said
Don't mock NASCAR: it's extremely tiring, which is more than we can say compared to ESPN covering darts, snooker or poker.
Me personally though, I just don't see where the fun is from speeding around in circles for hours.
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Me personally though, I just don't see where the fun is from speeding around in circles for hours.
Posted: Jun 19th 2008 3:01PM (Unverified) said
This car seems to do all of those sponsorships. This same car advertised Halo 3, I believe. Since nobody complained about that then, I really hope nobody complains about it now. Besides, its a non-intrusive form of advertising. Nothing to whine about.
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Posted: Jun 19th 2008 3:02PM (Unverified) said
This car seems to do all of those sponsorships. This same car advertised Halo 3, I believe. Since nobody complained about that then, I really hope nobody complains about it now. Besides, its a non-intrusive form of advertising. Nothing to whine about.
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Posted: Jun 19th 2008 3:32PM (Unverified) said
There is no blending of Icons here. Target is the primary sponsor of the 40 car, it's logo is on the car most weeks. Guitar Hero wanted to sponsor an event so their logo is on the hood and the Target logos are placed elsewhere. Simple.
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