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Reader Comments (10)

Posted: Jun 20th 2008 9:35AM John Z said

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This is a little disappointing, but not entirely unexpected. Marketing relies on being ready to provide a lot of bombast for an announcement; it's not a good thing for a PR department to be on the defensive, getting bombarded with questions about a game they're under strict orders to keep under wraps. This works out for the best, really, because it prevents the hype machine from getting ridiculously out of control.

Also, as an aside: damn, that is an awesome image.

Posted: Jun 20th 2008 10:52AM Tiptup300 said

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What, this should have been implemented in the first place. Game developers pay THOUSANDS of dollars to get their games "reviewed" by the ESRB just for the ESRB to crap all over them and release unwanted publicity.
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Posted: Jun 20th 2008 10:28PM (Unverified) said

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Dragon Quest 4 was announced by the ESRB about a week or two before the game was actually announced for a US localization.

Of course, given that the JP rom has a full (well, 95%) English, Spanish, French, etc translation... Not too shocking.

Posted: Jun 20th 2008 10:04AM Burritoclock said

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"the ESRB system will not work for consumers if publishers arbitrarily select dates bearing no reasonable relationship to consumer interest in the product."

There isn't a single person on planet earth that is actually waiting with baited breath for the ESRB to tell them what a game is rated 3-6 months before it comes out.

Even a concerned parent is not researching a game 3 months BEFORE IT IS ANNOUNCED! About the most anyone will do is pick up the box in the store and look at the rating.

How does this work in the movie industry? The first time I see a rating is on the preview... can that not work for games?

Posted: Jun 20th 2008 11:01AM Alex R said

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Who cares about ratings?
I mean, 12 year olds will always have the newest GTA. I don't know anybody's parents who had said they can't play games if they're only 14 instead of 15.
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Posted: Jun 20th 2008 1:10PM Hinchy said

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mine. =/
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Posted: Jun 20th 2008 11:25AM (Unverified) said

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Boooo

Posted: Jun 20th 2008 12:37PM Mr Khan said

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It's not like anything ever happened with that EarthBound re-rating :(

Posted: Jun 20th 2008 12:37PM mrmobius said

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Understandable from a company perspective but then again casual rumours of a game release can build hype and save the marketing department a lot of early money. It could go either way for the games and thats a choice the company at least now gets the choice to make.

Posted: Jun 20th 2008 11:27PM (Unverified) said

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Am I the only one amused that the source for a story about preventing leaks...is a leaked memo?

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