Here are a few of the recent games that were announced via early ratings by the ESRB: Castlevania: Order of Ecclesia, The Last Guy and Earthbound for Wii. A change in the ESRB's submission form will likely plug up those leaks, according to a memo leaked to Next-Gen. When publishers submit their game for rating, they now have the option to choose a date when the title is eligible to be uploaded to the ESRB's website. If left blank, the game will be eligible for display 30 days after it has been rated.
The ratings board hopes that publishers don't overuse the new option. Said the memo, "The ESRB system will not work for consumers if publishers arbitrarily select dates bearing no reasonable relationship to consumer interest in the product." Our sights now turn to Australia's OFLC, Germany's USK and Britains's BBFC for early game leaks.
Reader Comments (10)
Posted: Jun 20th 2008 9:35AM John Z said
This is a little disappointing, but not entirely unexpected. Marketing relies on being ready to provide a lot of bombast for an announcement; it's not a good thing for a PR department to be on the defensive, getting bombarded with questions about a game they're under strict orders to keep under wraps. This works out for the best, really, because it prevents the hype machine from getting ridiculously out of control.
Also, as an aside: damn, that is an awesome image.
Also, as an aside: damn, that is an awesome image.
Posted: Jun 20th 2008 10:28PM (Unverified) said
Dragon Quest 4 was announced by the ESRB about a week or two before the game was actually announced for a US localization.
Of course, given that the JP rom has a full (well, 95%) English, Spanish, French, etc translation... Not too shocking.
Of course, given that the JP rom has a full (well, 95%) English, Spanish, French, etc translation... Not too shocking.
Posted: Jun 20th 2008 10:04AM Burritoclock said
"the ESRB system will not work for consumers if publishers arbitrarily select dates bearing no reasonable relationship to consumer interest in the product."
There isn't a single person on planet earth that is actually waiting with baited breath for the ESRB to tell them what a game is rated 3-6 months before it comes out.
Even a concerned parent is not researching a game 3 months BEFORE IT IS ANNOUNCED! About the most anyone will do is pick up the box in the store and look at the rating.
How does this work in the movie industry? The first time I see a rating is on the preview... can that not work for games?
There isn't a single person on planet earth that is actually waiting with baited breath for the ESRB to tell them what a game is rated 3-6 months before it comes out.
Even a concerned parent is not researching a game 3 months BEFORE IT IS ANNOUNCED! About the most anyone will do is pick up the box in the store and look at the rating.
How does this work in the movie industry? The first time I see a rating is on the preview... can that not work for games?
Posted: Jun 20th 2008 11:25AM (Unverified) said
Boooo
Posted: Jun 20th 2008 12:37PM Mr Khan said
It's not like anything ever happened with that EarthBound re-rating :(
Posted: Jun 20th 2008 12:37PM mrmobius said
Understandable from a company perspective but then again casual rumours of a game release can build hype and save the marketing department a lot of early money. It could go either way for the games and thats a choice the company at least now gets the choice to make.
Posted: Jun 20th 2008 11:27PM (Unverified) said
Am I the only one amused that the source for a story about preventing leaks...is a leaked memo?
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