PopCap are well known for their catalog of casual games, having released a bunch of them on the Live Arcade, and even more via other release channels. So it was no surprise when in an interview with Gamasutra, both the co-founder and CEO reasserted their commitment to continuing to make games that appeal to the widest possible audience.
A surprise did come toward the end of the interview though, when it was announced that PopCap is collaborating with a company that has extensive console experience but also highly values casual games. In a fleeting moment of hyperbole, the project was described as "the coolest collaboration ever, I promise," then pulled back to the more reasonable "I'll maintain that it will be one of the top ten collaborations (in gaming)."
Whatever it turns out to be, if the co-fonder of the company thinks this highly of any specific project out of all the ones that PopCap oversees, it's quite likely to be good. Or maybe this is all just marketing designed to get us to think that ...
A surprise did come toward the end of the interview though, when it was announced that PopCap is collaborating with a company that has extensive console experience but also highly values casual games. In a fleeting moment of hyperbole, the project was described as "the coolest collaboration ever, I promise," then pulled back to the more reasonable "I'll maintain that it will be one of the top ten collaborations (in gaming)."
Whatever it turns out to be, if the co-fonder of the company thinks this highly of any specific project out of all the ones that PopCap oversees, it's quite likely to be good. Or maybe this is all just marketing designed to get us to think that ...
