The article also mentions an EGM rumor that Microsoft will soon begin allowing third parties to manufacture 360 hardware. In other words, companies other than Microsoft could cram 360 hardware into their products. Similar rumors were swirling around late last year, saying that a new "standard chassis system" had been created that would allow 360 hardware to be added to HDTVs. Could Microsoft be shooting for the Trojan Horse strategy of the PS3, getting consumers to buy their game console because it's built into another piece of desirable hardware (in the PS3's case, a Blu-Ray player)? Gasp! is that where the Blu-Ray 360 rumors keep coming from, a Blu-Ray player that just happens to play 360 games, too? The head reels at all the possibilities. Whatever Microsoft's new "thing" is, we're definitely intrigued.
Source - Geekpulp: Two New Microsoft Titles (and more) to be Announced at E3
Source - 1UP: Will Microsoft allow other companies to make 360s?