First, what's the name mean? Young tells Newsweek that it stands for "Next Generation MObile COmpany" (what, you didn't totally see that the first time?). Alright, but what does that mean? He tells Gamasutra the company is a "publisher that is specifically focused on games for the iPhone and beyond." So, not just the iPhone, but "that class of mobile phone" – touch screen, network connectivity, accelerometer, et al. Young isn't looking to develop games at ngmoco, but rather to commission, finance, and produce titles, hoping the brand name and institutional knowledge will help ngmoco's titles remain visible in what he expects to be a busy, competitive marketplace.
Most interestingly, he talks about how Apple's forthcoming AppStore will rebalance the mobile gaming industry's reliance on carriers. Now, he says, the average revenue per user on mobile phones is "$7.50 or $8" compared to $45 on the PSP and $62 on the DS, leaving a great deal of potential there given the right product.
Source – Departing Electronic Arts Executive Neil Young Talks to Level Up About His New Venture
Source – Q&A: EA Vet Young Reveals iPhone Publisher Ngmoco
