Activision puts Wii first with 'Wee 1st' program
Do you get
pissed off when companies try to pass off
piss-poor ports as original Wii games?. Well,
urine luck!
Activision's new "Wee 1st" program is designed to
guide a stream of attention to games where the Wii has
gone No. 1 in the developer's mind. Games like
Little League World Series 2008,
Rapala Fishing Frenzy and
Dancing with the Stars: Get Your Dance On will be the first to try to
make water out of the campaign. The program might seem like a
piddling concession to the success of Nintendo's oddly-named system, but it's backed up by a national television and print ad campaign that will begin
leaking out this fall.
What a relief.