Ask a hundred PC game developers about piracy, and you're likely to come away with at least as many ideas on how to keep games from being flown beneath the Jolly Roger. There's even those who have thrown up their arms already, sailing instead for calmer console waters or opting just to keep piracy 'in perspective.' However, when it comes to Mass Effect dev BioWare, fighting piracy is as trivial as simply making games that people want to buy by nurturing customer fidelity through DLC and engaging multiplayer options.
"That's ultimately the best, most successful path to prevent piracy," noted BioWare's co-CEO Ray Muzyka, "to have players that want your games, want to believe in them and think they're high-quality and realize they're going to get a lot of value out of them as platforms for long time afterwards." It's a great theory, though we imagine that getting players to want your game isn't exactly the problem; it's getting them to open their wallets for them that's the trick.
Reader Comments (63)
Posted: Jul 9th 2008 10:36AM LiqwidZero said
I would never pirate a BioWare game. They deserve every penny that they pull from my pockets.
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Posted: Jul 9th 2008 10:48AM (Unverified) said
Nobody deserved a penny for NWN2. But it's probably not worth pirating either, so no problems there.
:P
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:P
Posted: Jul 9th 2008 10:38AM (Unverified) said
They did not care much about customer loyalty when placing the ridiculous DRM on their products and limiting the amount of allowed installs. What a bunch of PR bull****.
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Posted: Jul 9th 2008 11:19AM puerrican85 said
The DRM wasnt as horrible as everyone made it out to be. Plus a simple call would reset the installation amount anyway, but is still a bit of a turn off.
It was the nasty drm by securemom( i beleive thats the drm company) that made ppl feel violated which I agree should have been watered down a bit so it wouldnt turn ppl off.
And whether it was EA's decision or not its Bioware's child, as a developer they could've step up to EA instead of being man-handled so badly...
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It was the nasty drm by securemom( i beleive thats the drm company) that made ppl feel violated which I agree should have been watered down a bit so it wouldnt turn ppl off.
And whether it was EA's decision or not its Bioware's child, as a developer they could've step up to EA instead of being man-handled so badly...
Posted: Jul 9th 2008 11:32AM FredFredrickson said
The developer just makes the games. As I understand it, it's the publisher who is usually responsible for the DRM.
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Posted: Jul 9th 2008 1:05PM xGeneral DEATHxDEETH82 said
I liked "Securemom" better...it makes it sound challenging when it comes to seducing 30-something soccer mommies.
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Posted: Jul 9th 2008 10:40AM (Unverified) said
Sounds good to me. Nothing annoys a paying customer more than having to jump through hoops to play a game they own. Pirates find a way to circumvent whatever copy protection mechanism is in place and are the only ones who get to enjoy the game free of the burden of copy protection.
Copy protection isn't a piracy-deterrent, it's a sales-deterrent.
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Copy protection isn't a piracy-deterrent, it's a sales-deterrent.
Posted: Jul 9th 2008 10:41AM (Unverified) said
Mass Effect (PC) only allows three intalls. Once you use them up, EA/Bioware tells you over the phone to Buy Another Copy. Ya, people are gonna stay loyal with that bullshit, Bioware.
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Posted: Jul 9th 2008 10:52AM (Unverified) said
Well, customer royalty and invasive copy-protection, at any rate.
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Posted: Jul 9th 2008 10:55AM michaspi said
I forgot to add that draconian DRM schemes suck ass and developers should stay the fuck away from them.
When I purchase a game I want to play it, not pre-activate, install, activate, register, validate game assets (I'm looking at you, Valve), and finally, FINALLY play the damn game.
It should be install then play. Period.
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When I purchase a game I want to play it, not pre-activate, install, activate, register, validate game assets (I'm looking at you, Valve), and finally, FINALLY play the damn game.
It should be install then play. Period.
Posted: Jul 9th 2008 10:55AM Duke said
I think a lot of the people who bitch about the DRM/3 install issues are just bitching to hear their own voice. I have multiple PC's and I have never ran around and installed a game on each one, nor would I expect to be able to. We have multiple copies of the MP games we play, so that we can play online together. I wouldn't expect a game manufacturer to absorb that cost for us.
To expect every game company to allow their products to be used as defined by each user alone would be back breaking for them. Besides, the vast majority of PC gamers are fine with the security measures.
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To expect every game company to allow their products to be used as defined by each user alone would be back breaking for them. Besides, the vast majority of PC gamers are fine with the security measures.
Posted: Jul 9th 2008 11:16AM FredFredrickson said
I feel the same way, but just because it's an unlikely situation that you would want to install it on more than 3 computers doesn't make it okay to use crummy DRM.
So what's a better solution? I can't say. The bottom line is that BioWare is entitled to receive money for their games, just like everyone else.
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So what's a better solution? I can't say. The bottom line is that BioWare is entitled to receive money for their games, just like everyone else.
Posted: Jul 9th 2008 11:17AM HappyFunBall said
It's not the 3 install issue that bothers me, it's the SecuROM crap that they backdoor you with and you can't uninstall easily.
If Bioware actually did what the guy was saying, I'd buy their games, but any game that comes bundled with uninstallable malware, I won't buy.
Bioshock and Mass Effect and Spore will never find their way onto my PC, until SecuROM dies.
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If Bioware actually did what the guy was saying, I'd buy their games, but any game that comes bundled with uninstallable malware, I won't buy.
Bioshock and Mass Effect and Spore will never find their way onto my PC, until SecuROM dies.
Posted: Jul 9th 2008 11:19AM (Unverified) said
Oh come on now, aren't you being a little too passive here? You purchase a console game, you never have to go through this problem, 2-3-4-15 years down the road it still works, if you still have the console to shove it in, or something backwards compatible. I upgrade my hardware all the time, I own 2 gaming pcs. Install it on both, change some hardware, reinstall and BOOM, EA says I have to buy another copy of the game. EA says I should buy multiple copies of a single player game, because they are afraid of pirates? Who suffers here? Not the pirate playing the cracked version of the game certainly. I'd rather them not release the game at all.
If something like this happened to you PS3, Wii, or 360 fans you'd be at EA's door with pitchforks and torches.
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If something like this happened to you PS3, Wii, or 360 fans you'd be at EA's door with pitchforks and torches.
Posted: Jul 9th 2008 11:34AM FredFredrickson said
Hey now, I agree - SecuRom / rootkits are complete bullshit. You can thank Sony for that little gem.
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Posted: Jul 9th 2008 12:07PM Duke said
I understand your concerns, but I think that there is a balance that has to be struck by the game publishers and by the end users. You all want to have complete open rights to do what you want, and that isn't sound to me. They have to make money on this product and with each security plan they use, there is some drop off on the amount of bogus users - even if there are some pirated still. They give up some control in releasing their products, and you too have to give up a little to use it.
As far as the guy basically saying its not fair you can lend console games to friends and not pc games - I fail to see how that matters at all. What does the PC market care that you can lend a console game to people? If anything, they would rather console games were not shared at all either.
The guy next door to me drives a much nicer car than I do, why don't I get to drive such a nice car!? Life doesn't work that way. PC games are not console games. His car is not my car.
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As far as the guy basically saying its not fair you can lend console games to friends and not pc games - I fail to see how that matters at all. What does the PC market care that you can lend a console game to people? If anything, they would rather console games were not shared at all either.
The guy next door to me drives a much nicer car than I do, why don't I get to drive such a nice car!? Life doesn't work that way. PC games are not console games. His car is not my car.
Posted: Jul 9th 2008 10:57AM kmeisthax said
I think BioWare is getting itself confused with Valve, because right now Mass Effect on PC has the most retarded DRM I've seen.
P.S. Console games are not inherantly less piratable - it's just more of a PITA to modchip or hack your console but once you have the ability to copy one console game you can copy all of them.
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P.S. Console games are not inherantly less piratable - it's just more of a PITA to modchip or hack your console but once you have the ability to copy one console game you can copy all of them.
Posted: Jul 9th 2008 11:04AM (Unverified) said
I'm not at all a big fan of PC gaming but I do hate DRM in any form so I hope that they stop it or make it less intrusive.
The only game that I might want on PC would be Spore.
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The only game that I might want on PC would be Spore.
Posted: Jul 9th 2008 11:08AM (Unverified) said
So I was on this site with pirates and their bays to see what kind of Mass Effect related fixes they may have(Cough cough) and I saw a download with a DRM crack. After clicking the link in the comments section I find some ISP's from Bioware are there seeding the information with some naughty data to screw the entire download. I don't know if that's awesome or not but I guess they forgot to add that with their whole "We stop pirating by caring."
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Posted: Jul 9th 2008 11:11AM FredFredrickson said
Ever since one of my friends in college almost got expelled for piracy, I've been a bit wary about game, video, and music piracy.
I know that it's an unpopular opinion on the internet, but as an artist, I can understand why piracy is wrong and I pay for my music / movies / games. It's only fair that the people responsible get paid for the work they put into the product.
Don't get me wrong - I completely despise the RIAA / MPAA for the way they handle these things, and I know that the money you put into these products doesn't always find a way back into the hands of the people doing all the grunt work, but frankly, I'd rather not see another good game franchise go bust just because too many assholes felt entitled to play for free.
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I know that it's an unpopular opinion on the internet, but as an artist, I can understand why piracy is wrong and I pay for my music / movies / games. It's only fair that the people responsible get paid for the work they put into the product.
Don't get me wrong - I completely despise the RIAA / MPAA for the way they handle these things, and I know that the money you put into these products doesn't always find a way back into the hands of the people doing all the grunt work, but frankly, I'd rather not see another good game franchise go bust just because too many assholes felt entitled to play for free.
Posted: Jul 9th 2008 11:34AM (Unverified) said
Your right Marty, piracy is a dick thing to do. DRM is also a dick thing to do.
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Posted: Jul 9th 2008 11:13AM FredFredrickson said
On average (in the US, anyway), liberal-minded people score higher on intelligence tests than conservatives, so GTFO.
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Posted: Jul 9th 2008 11:23AM (Unverified) said
I think another strategy would be to release games at different price point in different regions. It seems unfair to ask people in many countries in Asia to pay $50 for a game when you can easily have a good meal at a decent restaurant for under $5.
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Posted: Jul 9th 2008 11:34AM (Unverified) said
I don't support draconian DRM, but I'm afraid I see what they've said above as being wishful thinking. Yes, it's true that producing a product of value, that people get value from over time should result in people paying with their wallets.
Economics and all that.
The trouble is, it may not be enough. I'm sad to say it's all too easy to encounter people who have had this value. They've played games for months if not years. Had productive communities they've formed and been involved in for years. All based on PC games none of them have paid for. These are often people with plenty of income. I know these people exist.
One interesting experience (though this isn't the only way I encounter them) was WoW, as it was probably the first MMO to see an influx of FPS players. One thing way too many people said was WoW was the first game they'd paid for in ages as they copied everything else. This was despite the fact they formed guilds and communities around them that lasted years. And they still didn't want to pay 30 GBP for that.
There is a good number of people who just don't believe they should pay.
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Economics and all that.
The trouble is, it may not be enough. I'm sad to say it's all too easy to encounter people who have had this value. They've played games for months if not years. Had productive communities they've formed and been involved in for years. All based on PC games none of them have paid for. These are often people with plenty of income. I know these people exist.
One interesting experience (though this isn't the only way I encounter them) was WoW, as it was probably the first MMO to see an influx of FPS players. One thing way too many people said was WoW was the first game they'd paid for in ages as they copied everything else. This was despite the fact they formed guilds and communities around them that lasted years. And they still didn't want to pay 30 GBP for that.
There is a good number of people who just don't believe they should pay.
Posted: Jul 9th 2008 11:37AM LaughingTarget said
And IQ tests are a load of bullshit anyway. There aren't many differentiating factors between the two parties these days except for types of educational degrees pursued. Liberal arts degrees tend to be more heavily Democrat while hard science tends to be more Republican. Otherwise, not much different, especially in policy making. They both want to run your lives but use different methodologies to obtain the goal.
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Posted: Jul 9th 2008 11:52AM symmetryx said
Maybe I'm missing the mark here. If I have a 360, and a copy of Mass Effect, I can play it on my friend's 360, and their friends' 360s, and if my 360 bricks, I can play it on a new 360.
Meanwhile, if I get it on PC, I can play it on my desktop, my laptop, and a third computer...and then that's it? That's kinda lame.
If anything, they should allow 3 installs, and then a ROM-only mode, something where it can play off the disc just like 360 would. If it's not getting copied it's not piracy, right?
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Meanwhile, if I get it on PC, I can play it on my desktop, my laptop, and a third computer...and then that's it? That's kinda lame.
If anything, they should allow 3 installs, and then a ROM-only mode, something where it can play off the disc just like 360 would. If it's not getting copied it's not piracy, right?
Posted: Jul 9th 2008 12:02PM Keithustus said
In accordance with his logic, all Bioware games do not have SecuROM, yes?
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Posted: Jul 9th 2008 12:23PM (Unverified) said
For all those resorting to corporate apologism, it's becoming increasingly clear that security measures regarding most software these days is becoming exponentially fascistic. I don't think that this should be a time to live and let live, especially if these so called "Anti-piracy" programs directly affect our computers with rootkits and the like. Ultimately, theirs is a practice that shouldn't be tolerated. I can't imagine that there's anything justifying the game industry's practice of assuming the worst of their customers.
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Posted: Jul 9th 2008 12:29PM (Unverified) said
People are forgetting that EA was responsible for the DRM on the PC and we know how little they care about the end user.
I have nothing but respect for Bioware, the best example of them being good developers is that they are STILL supporting Neverwinter Nights 1 which has kept it's only community thriving. They're in the process of releasing an absolutely collosal patch that basically releases all of the premium content from the modules for free for all the online users to use. If that doesn't make them awesome, nothing does.
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I have nothing but respect for Bioware, the best example of them being good developers is that they are STILL supporting Neverwinter Nights 1 which has kept it's only community thriving. They're in the process of releasing an absolutely collosal patch that basically releases all of the premium content from the modules for free for all the online users to use. If that doesn't make them awesome, nothing does.
Posted: Jul 9th 2008 12:35PM FredFredrickson said
http://www.sptimes.com/2004/05/20/Opinion/Does_IQ_matter_in_pol.shtml
Not that I want to stray too far off topic here...
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Not that I want to stray too far off topic here...
Posted: Jul 9th 2008 12:50PM 007craft said
Ok I can visit the pirate bay and pirate every pc game in exsitance. Do I therefore own every game? NO. I dont because most of the games are not worth my time. That means I dont want them, even for FREE. It means you would have to pay ME to play them.
So the solution to piracy is deffenitly to make a good game. If your game is bad, and people wont even pirate it for free, what makes you think they are gonna pay money for it?
I think the other half of hte solution is lower pricing. You can charge $9.99 for a brand new game and still make profit. No1 would ever bother with piracy if a game was $9.99. Hell I would pick up spore right away for $9.99. Millions of people would. They would still make millions of dollars on the game. But companies like money. Why charge $9.99 when the average person will pay $49.99?
Oh and 1 last thing. Theres always amazing multiplayer to prevent piracy. With most multiplayer games, you need a cd-key to play on official servers (which are way better then these laggy 3rd party things people set up) Take starcraft 2 for example. Im buying that game for sure, day 1. I need my cd-kay to play on bnet. Now if it were a 1 player game, or a game with lame multiplayer, I would be inclined to simply download it for free and play through the 1 player mode. Its not like I have any morals about not giving my little money to those billionairs at activision blizzard. They are so rich they should be making their next 4 or 5 games for free.
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So the solution to piracy is deffenitly to make a good game. If your game is bad, and people wont even pirate it for free, what makes you think they are gonna pay money for it?
I think the other half of hte solution is lower pricing. You can charge $9.99 for a brand new game and still make profit. No1 would ever bother with piracy if a game was $9.99. Hell I would pick up spore right away for $9.99. Millions of people would. They would still make millions of dollars on the game. But companies like money. Why charge $9.99 when the average person will pay $49.99?
Oh and 1 last thing. Theres always amazing multiplayer to prevent piracy. With most multiplayer games, you need a cd-key to play on official servers (which are way better then these laggy 3rd party things people set up) Take starcraft 2 for example. Im buying that game for sure, day 1. I need my cd-kay to play on bnet. Now if it were a 1 player game, or a game with lame multiplayer, I would be inclined to simply download it for free and play through the 1 player mode. Its not like I have any morals about not giving my little money to those billionairs at activision blizzard. They are so rich they should be making their next 4 or 5 games for free.
Posted: Jul 9th 2008 1:07PM Duke said
So, you think because a corporation has a lot of money, they should not be paid for their products anymore? Can't agree with that logic.
Also, how do you know that they can make millions in dropping game prices to 9.99. You want to believe that is a fact - but do you have data to show that?
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Also, how do you know that they can make millions in dropping game prices to 9.99. You want to believe that is a fact - but do you have data to show that?
Posted: Jul 9th 2008 1:02PM (Unverified) said
Modern Republicans are not conservatives. That misconception might have skewed the results a bit.
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