Skip to Content

AOL Games

Sony, Double Fusion sign in-game ad deal


Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has inked a new deal with in-game ad firm Double Fusion to deliver ads in games running on the PS3. The deal is Sony's second in as many months, following a similar partnership last month with competing ad firm IGA Worldwide.

As mentioned previously, the move, while contrary to comments made by Sony's own CEO Howard Stringer, keeps with the PS3's recently opened advertising platform, which allows company like Double Fusion to sink their advertising teeth into Sony's console. Notes SCEA senior VP Phil Rosenberg, "PS3 is open for the ad business," though we imagine that by "PS3" he really meant to say "our wallet."

Tags: double-fusion, doublefusion, in-game-ads, in-game-advertising, sony

Reader Comments (Page 1 of 1)

Joystiq Features





Featured Galleries

Firefighter 360 (iPhone 3GS)

Firefighter 360 (iPhone 3GS)

Ghosts 'n Goblins: Gold Knights (iPhone)

Ghosts 'n Goblins: Gold Knights (iPhone)

Monster Rancher DS (11/10/09)

Monster Rancher DS (11/10/09)

Again (DS) (11/10/09)

Again (DS) (11/10/09)

Deadly Premonition (Xbox 360)

Deadly Premonition (Xbox 360)

Dawn of Heroes (DS)

Dawn of Heroes (DS)

ToeJam & Earl 4 concept art/pitch

ToeJam & Earl 4 concept art/pitch

Comet Crash

Comet Crash

Darksiders (11-06-09)

Darksiders (11-06-09)

 


Team Joystiq

 
Chris Grant
Editor-in-Chief, Email
James Ransom-Wiley
Managing Editor, Email
Ludwig Kietzmann
Senior Editor, Email
Andrew Yoon
East Coast Editor, Email
Randy Nelson
West Coast Editor, Email
Justin McElroy
Reviews Editor, Email
Justin Glow
Developer, Email

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 115, for Friday, Oct., 30.



Archive | RSS | iTunes