In spite of Xbox 360's upcoming price drop
, expected to be officially announced during Monday's E3 keynote, Sony is insisting that they will not reduce the price of the PS3. Over recent weeks, executives from the company have continued reiterating the same mantra: Sony's new focus is on profitability, and reducing the price of the loss-leading PS3 is not on their agenda. "Our strategy is not to sell more quantity for PS3 but to concentrate on profitability," Sony CFO Nobuyuki Oneda told investors at a Nomura Asia Equity forum in Singapore. "Our plan is not to reduce the price."
When Microsoft's price cut goes into effect, the cheapest PS3 model will be $100 more expensive than the Xbox 360. Will this lower ever-increasing PS3 sales? Or will the value proposition of the included Blu-ray drive, free access to PSN, and growing number of exclusives, maintain PS3's current momentum?