With XSEED recently revealing its intentions to localize Game Center CX: Arino's Challenge (U.S. name: Retro Game Challenge) for the North American market, we thought now would be an opportune time to feature an English-translated commercial for the Japanese game. Really, we'll make any excuse to post about this interesting title.
A quick rundown of the Game Center CX show and DS game, for those of you who didn't read about the release the first dozen times we posted about it:
- Game Center CX is a Japanese television series in which comedian Shinya Arino plays popular "retro" games
- In the Indies Zero-developed DS title, players are sent back in time to the 80s by Arino
- Players have to complete challenges in eight Famicom-styled games, like Star Prince (Star Soldier clone) and Guadia Quest (Dragon Quest clone)
Anyway, jump past the post break for the commercial; we've also included photos from train advertisements and a segment from the show as bonuses!
"It's nostalgic yet new."
It's a quick commercial, but publisher Bandai Namco made up for it by plastering trains in Japan with Game Center CX ads:
Wow! Retailers also kept their stores covered with TVs playing Game Center CX trailers and Arino posters when the title first hit stores in Japan last November:
XSEED has something similar plan for the U.S. release?):
This video starts as Arino begins his third day with the game -- he has spent a total of 26 hours with the game already, and he's having trouble with Super Mario World's final encounter, a boss fight with Bowser. Apparently, Arino panics whenever Bowser stomps around and he ends up running right into Koopa King's clown craft.
Notice that after 85+ attempts, Arino has only one life remaining to beat Bowser. He actually clutches his heart from the stress of it! That cloth stuck to his forehead? It's a reikyaku sheet, an adhesive cooling pad for decreasing his temperature.