Bungie.net countdown tells us to calm down, keep it clean

Seems like we're inching closer to that July 14th announcement Bungie is supposed to make today. Bungie.net has been updated with a new countdown, which refreshes with a new message:

• Keep it clean
• Please remain calm
• Services will resume
• No public access
• Emergency lights active
• Proceed with caution

What will it be? Halo Blue? A XBLA game? Or something entirely different?

[Thanks to everyone that sent this in!]