Rupture, Fanning's project, will carry this collaboration forward with an ability to track and challenge friends across games and platforms. Rupture will be open to any game developer that wants to make use of EA's API. They've already set up an informational site for developers on the Rupture website. They're also planning to extend the functionality of their in-development MMOs - a tantalizing possibility for WoW-weary MMO players.
A somewhat-overlooked part of the announcement touched on the growing trend of microtransactions in mainstream gaming; the company was up-front about their intention to offer pieces of content for small fees in Battlefield Heroes and The Sims 2 Store. We'll be sure to follow up with the online services folks during the rest of the week.