LittleBigPlanet dev made Sony presentation in 2 days for SCEA

by Ross Miller { Jul 16th 2008 at 6:15PM }

Following a LittleBigPlanet press briefing, we had a chance to ask Media Molecule's Alex Evans about their participation in Sony's E3 2008 press conference. (In case you missed it, a LBP level was made for the company's power point slides. We've embedded video of the level above.) According to Evans, SCEA approached the dev two days before their press conference. They spent the first day making the level and the second day tweaking.

We're hoping this sets a precedent for all future press conferences. Rare, we're looking at you to show how Banjo can make Xbox sales data fun.

Tags: e3, e3-2008, little-big-planet, littlebigplanet, media-molecule, sony

Reader Comments (Page 1 of 1)

Waqman @ Jul 16th 2008 6:18PM

Yeah that presentation was great. Still I'm disappointed at how that was all Sony allowed them to show at the E3 press conference. Personally I didn't give a shit about Massive Generic Name action Game.

I wanted to hear more about this and Killzone 2.

Hero @ Jul 21st 2008 4:05PM

And AGAIN, Star Fox gets no love. Not one mention for a new one.

Ass Masterson @ Jul 16th 2008 6:19PM

That took two days? Seems more a negative than a positive - it wasn't a complex level.

required @ Jul 16th 2008 6:33PM

reviews, edits, revisions, data updates, signoff, refine, etc.

mr mobius @ Jul 16th 2008 7:02PM

But this was for a media event so it had to be pixel perfect and run extremely smoothly as well as look attractive. User generated stuff doesn't need to be. It's like the Mario levels where people design so Mario doesn't need to be moved to complete the level.

Snorre @ Jul 16th 2008 7:28PM

Do you really think he sat for 48 hours straight before the press conference?

Ghen @ Jul 16th 2008 10:02PM

If that took two days then the real game better have about 5,000 levels for all the g-damn time they're taking to release it.

Kellydude025 @ Jul 21st 2008 11:49PM

Yea they should have had a part with PSP software sales, and included buzz saws...lots and lots of buzz saws...

Joe Smith @ Jul 16th 2008 6:24PM

Or... how about we just skip the sales data at he press conferences? They could just do a handout and save a ton of time.

Waqman @ Jul 16th 2008 6:27PM

I doubt they would ever do that. Still LBP was an interesting twist to it. And the sackboy kept me entertained throughout.

What would have been sweet was if they did the entire conference through LBP, creating some really intricate levels.

And then only turned it off to show gameplay videos or trailers.

PeterF @ Jul 16th 2008 7:23PM

Nintendo's press conference would only have been 5 minutes long and just about some snowboarding mom if they did that!

Lijik @ Jul 17th 2008 10:50AM

I agree with this. Sony using LBP for theirs was a smart move. However when LBP is released, they're going to go back to powerpoints since they don't have to show how versatile the level editor can be.

Jody Anthony (gamertag and psn: JodyAnthony) @ Jul 16th 2008 6:25PM

that was the best part of all 3 of the big conferences.

4MyFriends @ Jul 16th 2008 6:37PM

The best part was the FF13 announcement.

BPM [MSN: BPMdotEXE @ hotmail.com] @ Jul 16th 2008 7:14PM

I agree with Jody.

Sony should do all their presentations in LBP!

4MyFriends @ Jul 16th 2008 7:25PM

Oh look, I must have ticked off a few Sony fanboys in the audience. Since they want to act childish, I'll repeat what I said.

The best part was the FF13 announcement.

tmacairjordan87 @ Jul 16th 2008 7:34PM

I see 4myfriends is still wiping the spit off his face from the nintendo conference.

browntown @ Jul 16th 2008 7:49PM

Most creative presentation at the show. This game is awesome.

4MyFriends @ Jul 16th 2008 8:32PM

"I see 4myfriends is still wiping the spit off his face from the nintendo conference."

I see you're doing shitty 4chan level trolling as usual.

Noshino @ Jul 16th 2008 9:37PM

4MyFriends accusing others of 4chan level trolling? OH the irony

OddGod @ Jul 16th 2008 6:34PM

Anyone notice he said 5 BILLION rather than million units? LOL. He wishes. :)

jitty @ Jul 16th 2008 6:54PM

Yeah, I thought he said 5 billion when I was watching the live feed of E3, and this video confirms it XD

j.howlett @ Jul 16th 2008 7:18PM

the thing about that is i swear i heard something similar from nintendo but in reverse

Skor @ Jul 16th 2008 8:56PM

Glad I wasn't the only one.

OddGod @ Jul 16th 2008 6:36PM

Did anyone else notice he said 5 BILLION rather than million? LOL. He wishes. :)

spyker @ Jul 16th 2008 6:41PM

That was a great presentation :).

DAK @ Jul 16th 2008 6:57PM

This absolutely did work. I wasn't home to watch this live so I watched it once the presentation was archived and for the first time in press conference history, I watched with excitement about sales charts, facts, and figures.

I am not a fan of Sony, I'm a Nintendo guy and I fast forwarded when Nintendo did the sales information but not Sony which means Sony did something right and I say good show to them for this awesome presentation tool.

I second Ross Miller when he said everyone should do their presentations this way!