Skip to Content

AOL Games

Bethesda defends E3, says it needs to change


After returning to its old stomping grounds, last week's E3 was a bittersweet reminder of not only what the annual event used to be, but also what it had become, its once bustling halls now comparatively vacant as handfuls of press scurried past. Even so, while some continue to call the occurrence irrelevant, others, such as Bethesda marketing front man Pete Hines, believe that E3 remains an important event for the gaming industry.

"I'm a firm believer that we need an E3," Hines told TechRadar UK in a post-show interview. However, the exec qualified his statement, adding that "we just can't have it like this year." Hines instead feels that E3 needs to become an "improved version" of 2007's Santa Monica beach side trek, or even a more controlled version of previous years' media bazaar. It will be interesting to see where E3 goes from here; with the event being a few pounds short of a megaton, we couldn't shake the feeling that we were attending both a showcase and a wake.

[Thanks Adam]

Tags: bethesda, bethesda-softworks, e3-2008, e32008, industry, pete-hines, petehines

Reader Comments (Page 1 of 1)

Joystiq Features





Featured Galleries

Matt Hazard: Blood Bath and Beyond (11/30/09)

Matt Hazard: Blood Bath and Beyond (11/30/09)

PlayStation Home Winter Wonderland (PS3)

PlayStation Home Winter Wonderland (PS3)

Transformers Avatar items

Transformers Avatar items

Uncharted 2: Battle of the Doughnuts

Uncharted 2: Battle of the Doughnuts

Shiren the Wanderer (Wii)

Shiren the Wanderer (Wii)

Resident Evil 5: Gold Edition

Resident Evil 5: Gold Edition

Star Wars: Trench Run (iPhone)

Star Wars: Trench Run (iPhone)

No More Heroes: Heroes' Paradise (PS3/Xbox 360)

No More Heroes: Heroes' Paradise (PS3/Xbox 360)

Phoenix Wright: Ace Attorney (WiiWare)

Phoenix Wright: Ace Attorney (WiiWare)

 


Team Joystiq

 
Chris Grant
Editor-in-Chief, Email
James Ransom-Wiley
Managing Editor, Email
Ludwig Kietzmann
Senior Editor, Email
Andrew Yoon
East Coast Editor, Email
Randy Nelson
West Coast Editor, Email
Justin McElroy
Reviews Editor, Email
Justin Glow
Developer, Email

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 115, for Friday, Oct., 30.



Archive | RSS | iTunes