In a season of Hollywood blockbusters, it's no wonder why Electronic Arts would want to sink its teeth into the movie industry's delicious celluloid pie. This morning the company announced that it signed with talent and literary agency, UTA, to help catapult its properties onto the silver screen.
EA currently has a movie deal
in the works for The Sims
, as well as plans to bring an animated version of MySims
to TV. In addition, earlier this year EA signed a deal with Starz Media
to develop an animated prequel to Dead Space
, as well as other unspecified franchises. But that's just the tip of the iceberg, as EA notes that this new deal will "significantly ramp up" efforts to bring its IP to other forms of entertainment, such as movies and television, as well as online, print, and social networks. With some of these projects likely to surface this week in San Diego during Comic-Con, are there any EA properties you could see yourself sitting through with a bucket of popcorn in your lap?