Joystiq interview: Nintendo spins 'core' gamer appeal, more

If the company's ambivalence during its own pre-E3 presser wasn't enough to convince us of Nintendo's indifference toward core gamers, our sit down during the show with Nintendo spokesman Charlie Scibetta proved that while the organization may preach that "hardcore" gamers play a critical role in Nintendo's strategy, its actions paint a different picture altogether.
Nintendo's press conference was interesting for several reasons, but one of these was that a number of titles, like Wario Land and Kirby Super Star Ultra, were not even mentioned. Was there any reason why these were left out?
We're showing them here on the show floor. We're pushing those games hard. The short answer to your question as to why they weren't in the press conference is that you only have so much time. If we included every single title and did demos of every single the reaction from the people at the press conference would be 'you went a little long.' We have to pick which games we want to push to the forefront and feature in the press conference, and the rest of them we feature on the show floor.
"We have to pick which games we want to push to the forefront and feature in the press conference, and the rest of them we feature on the show floor." |
One of Nintendo's key announcements that was made was the Wii MotionPlus. But what kind of device is it, exactly?
There's the accelerometer and sensor bar that are still there. There's something called the Rate Gyroscope that's put in with the Wii MotionPlus, and what that does is it can recreate every flip of the wrist, every movement for a one-to-one experience. It's one of these things that you hear about, and wonder 'how does that work?,' and then you pick up the controller and play it and get it right away.
It tracks movement, position and speed. So when you're throwing a disc it's actually going to be able to take into consideration how you're turning your wrist to get a different angle and trajectory, and how hard you move it too will be how far it goes. It's very realistic.
The Wii's lack of sizable internal storage has been a controversial topic since the console's debut, and is likely to continue to be so given companies like Sega attempting to bring downloadable content to the Wii in the near future. What's Nintendo's strategy to help deal with this?
We hear gamers loud and clear on that. What's great about the songs and the games that you can download is that the system remembers that you did that. So if you need to clear off space off your SD card, you can. It's not like once you delete them you've lost them forever and you have to pay for them again. It's just a matter of managing the space you do have and keeping the stuff on there that you play the most while clearing up when you want to bring new stuff on.
But does Nintendo have any specific plans to address the need for extra storage on the Wii?
We don't have anything to announce now on that, no.
We hear Nintendo talking about the importance of core gamers in the company's strategy, but to be fair we're not seeing much announced that reflects that stance. What's Nintendo doing to appeal to the core gamer market?
The core, when they first heard about the motion sensing capabilities of the Wii remote and Wii Sports, were skeptical. But when they tried it, they liked it. Like most people do. Whether you consider yourself in the core or expanded audience, it's just universal that people like great games. There are games here, like Wario Land Shake It! and Mario Super Sluggers that some people consider to be core games, but if the game's good it doesn't matter. If you're new to gaming or a veteran gamer, it's something you're going to like.
What's interesting about a game like Animal Crossing, which is something that I consider to be a core game, is that it has the Wii Speak microphone attached to it. It works with it, rather. It's actually sold separately. But when you think about the capabilities that kind of voice chat and communication is going to do for that game and for other games, that's exciting. It's exciting for the core to see too to see what developers will do with that peripheral.
"It's just a matter of managing the space you do have and keeping the stuff on there that you play the most while clearing up when you want to bring new stuff on." |
As developers and publishers learn about that technology and begin to incorporate it into their own development, we're going to see a whole lot of great third-party ideas come out of that that'll appeal to both expanded and core audiences.
Speaking of games for the core audience, do you have any update on either Project H.A.M.M.E.R. or Disaster: Day of Crisis?
I don't have any status update, no.
And you mentioned the Balance Board and WiiFit. Given their scarcity, to say nothing of the console itself, does Nintendo have any strategy for getting more of these on store shelves?
(chuckles) We're making them as fast as we can. The response to them has been really outstanding. I can't tell you how many barbecues I've thrown this summer where we bust out WiiFit and soon the party has shifted from the backyard to the living room. The response has been great, and now we're just trying to get as many out there as quick as we can.
So then what's Nintendo's strategy as it pertains to the Wii's longevity?
As long as publishers and our own first-party teams are able to get good use out of the technology that's there to make gameplay experiences people will like, it's going to be a legitimate console. Technology evolves, and when we get to the point when we think it's time to do a new edition, then we'll make an announcement about that. But for right now, with the number of games that are coming out and the kind of creativity that we are seeing on the platform, that shows us that the well is nowhere near dry in terms of what this console can do.
How about the DS? Are we close to the next generation of that handheld?
The DS is also very successful, and in the June NPD data we think that the DS might overtake the Wii as the number one console for the month. It's selling great; we've sold 70 million units of that worldwide. As Reggie said in the press conference, we'll be close to 100 million by the end of the year. You're seeing the creative opportunity for developers. You see Spore, Guitar Hero, and now Grand Theft Auto was just announced for the DS. You see a lot of publishers excited about developing for that platform. And so, to think about cutting that short and moving onto the next console right away, we just don't see a lot of logic in doing that.

Looking to the digital space, what's Nintendo's strategy concerning WiiWare? Why would a third-party developer choose to release their title over WiiWare versus alternative channels such as XBLA or PSN?
WiiWare is a great opportunity for any size developer, large or small, to get their product out in a way that has been difficult in the past because of the cost of production and trying to get retail space. It's a real opportunity for any size developer to realize their creative vision. As more and more publishers understand what it can do for them, we're gong to see more great titles.
But without any sort of promotion by Nintendo for these games, what incentive do third-parties have to put their games on your service?
There's lots of ways to get the word out if you've got a great game. Even in talking to people like yourself. Joystiq is a good place for WiiWare developers to talk about their game and let the public know about it in advance.
"I think with Virtual Console and WiiWare, they'll find their rhythm in terms of when the right space is to release titles, and the public will help shape that." |
It just doesn't seem that Nintendo gives any advance notice of these titles, and it isn't until Monday morning that anyone knows what's available. Is that your strategy?
We kind of have to pick our battles in terms of where we're going to load up on marketing and publicity efforts, so we get behind certain games that we think have huge sales potential and the retailer will push that. If we have a game on the WiiWare system that we think is equal to that kind of effort and worthy of it, then we would do it.
Finally, we want to talk a bit about Virtual Console. Specifically, the release frequency for these titles seems to have begun to dry up a bit. Any reason for this?
There's ebbs and flows in anything; that's just the model of the whole video game industry. Sometimes you see a lot of spiking around Christmas, and I think that now what you're starting to see is more consistent spacing of titles because you can sell a title now whereas before it was difficult to see a blockbuster anywhere but Christmas. Now you can see it spaced all the way through the year. I think with Virtual Console and WiiWare, they'll find their rhythm in terms of when the right space is to release titles, and the public will help shape that.
And is Nintendo courting any other older console libraries for the service?
The skies' the limit, that's what is great about Virtual Console. We don't have anything new to announce, but you're seeing a lot of new content put on that from old libraries. And it doesn't just have to be classic arcade titles, it can be new experiences released there as well.
Who decides when a virtual console title is released, is it Nintendo or is it the original publisher?
The publisher decides, but it's in conjunction [with Nintendo]. WiiWare is a little bit more loose in terms of having very little input from Nintendo at all. Developers really have the final say...as long as it passes the ESRB rating. It can't be rated too high, and it also has to work.










Reader Comments (Page 1 of 2)
Roddie @ Jul 23rd 2008 8:44AM
I think it was a good selection of questions that were asked, it's just a shame he didn't really give encouraging answers to any of them.
Also, please fix the 'to high' mistake in the last sentence.
Jfk Aok @ Jul 23rd 2008 10:29AM
Nintendo would if they could...or if they cared.
Of course, we all should have seen it coming when they made a console that profits from the get go. They could have made a 350 dollar console and sold it for 250 like Microsoft and Sony does with their hardware, but ya know...it's not about the customers AT ALL, it's about profits profits profits.
Saria the Cat @ Jul 23rd 2008 3:27PM
Yeah, I was about to say, I'm proud of Joystiq for asking tough questions. Those were the real important ones and there wasn't any mindless beating around the bush.
Kassu @ Jul 23rd 2008 8:50AM
Bullshitchu, I choose you!
JonFitt @ Jul 23rd 2008 11:17AM
+1 Internets for you.
4MyFriends @ Jul 23rd 2008 1:21PM
-1 Internets for you
Danny F. @ Jul 23rd 2008 8:54AM
''If we included every single title and did demos of every single the reaction from the people at the press conference would be 'you went a little long.''
Your conference was the shortest out of the 3 system...
What a bullshit excuse... just say it... to Nintendo the only important party is the first party...
baby sea tuna @ Jul 23rd 2008 9:22AM
...not to mention the *Mario* Party.
47.
Zombie # 23,433 @ Jul 23rd 2008 9:25AM
Yeah. If they wouldn't have spent 45 minutes patting themselves on the back with their sales numbers maybe they could have shown a few games. After all isn't that what E3 is about? Games? Go tell your investors about your sales numbers. We don't care. Did anyone watching the live blog of their press conference walk away saying "Oh sweet! They sold 13 million consoles in the US! I have been waiting for that announcement!"
samfish @ Jul 23rd 2008 10:01AM
"After all isn't that what E3 is about? Games?"
No, not really, actually...
Zombie # 23,433 @ Jul 23rd 2008 12:05PM
Then what is the Electronic Entertainment Expo about?
mykelsss @ Jul 27th 2008 6:42AM
haha pwnt
popozao @ Jul 23rd 2008 8:56AM
Must be tough to do his job. Talking about how Nintendo still cares about teh hardcorez must be similar to a spokesperson for R J Reynolds saying they don't feel cigarettes have any adverse effects on health.
Vol @ Jul 23rd 2008 1:40PM
Nintendo gave up on the hard core gamer when the corporation formed. And if that didn't convince you, they gave up on the hardcore gamer when they didn't go HD for this generation.
Joeshie @ Jul 23rd 2008 9:02AM
Yawn, just PR spin on all of the questions asked.
I love how he responded to the question about lack of core games on the Wii with "Well, if the casual games are good, it shouldn't matter right?". I also don't seem to understand Nintendo's insistance that Animal Crossing is somehow a "core" title. Just kind of demonstrates how out of touch Nintendo has become with the core gamer.
Broseph @ Jul 23rd 2008 9:54AM
seriously, I'm sick of add-on after add-on, gimmick after gimmck, Mii game after Mii game. A Mii is just a 3-D extremely limited avatar, get over it Nintendo, give me something to get excited about, not a bathroom scale to do yoga on or a new way to look like an idiot with my Wiimote
Wiinterfang @ Jul 23rd 2008 11:09AM
Hey! you stole my idea.
Wiinterfang @ Jul 23rd 2008 11:24AM
@Samfish: Are you Samantha from Gamefaqs?
Broseph @ Jul 23rd 2008 11:26AM
ohhhh shi-
there can be only one.. upsidedown mario
naxe @ Jul 23rd 2008 2:45PM
Well if you look at animal crossing it has a history of selling well to the masses. and now that every tween has a DS its easier to get into. So it would make alot of sense to release it on the wii MORE MONEY for them.
I'm sure everyone already knows that Nintendo doesnt need its core gamers to make a buck anymore. All their games are so easy to pick up and play everyone is welcome, from ages 6 to 89.
Also everything they release is quickly gobbled up..... so why not put as little effort as possible into a minigame collection as opposed to a platformer that takes alot of time and reasources to cook up.
McWeen @ Jul 23rd 2008 9:02AM
They can't dance around these topics forever. They are getting hammered by every website and magazine about "hardcore" games since E3. I don't need a GTA or FPS for me to think they are reaching out to the hardcore gamer, just stuff that isn't a minigame collection or new piece of plastic.
Nigeria: SSBB: 0731-6347-2110 @ Jul 23rd 2008 9:02AM
In my dream world, I would love for the Saturn to be placed on the VC with Panzer Dragoon Saga as a first day release. Unlikely, I know. But I'd love to see the reaction of the ebay hoarders if it did happen.
That was a cool interview, sorta. The questions were interesting but you was talking to a spokesman, people who reguritate the company line and nothing further, so no interesting information would have been extracted. Well, no interesting information if you frequent Joystiq, or some other site.
Also, chillax with the core talk.
SlowKidAtPlay @ Jul 23rd 2008 9:12AM
Funny, I didn't realize Animal Crossing was appealing to hardcore gamers. Something must be wrong with me.
Easo @ Jul 23rd 2008 9:19AM
It seems that Nintendo's strategy to keep the wii experience fresh is to pump out a new gimmick every couple of months. But what's really sad, is that with the Wii, Nintendo has reached what I call "Mac status" in the gaming community. Meaning that just like apple can put an "i" in front of anything and make a fortune off it, anything Nintendo branded is worth its weight in gold. Literally.
Jfk Aok @ Jul 23rd 2008 10:36AM
Dead on, sir. The trick to defeating this monster is TO NOT BUY ANYTHING FROM THEM, and DON'T DEFEND THEIR BAD DECISIONS. I know you people like your mario because when you were 6, you played the game and it changed your life...whatever. But stop acting like a battered wife and stop making excuses for your bruised up wallet.
That Motion Plus crap...STOP IT. Don't buy it. You know it's a gimmick, you know it's not gonna have a library that can justify itself. You know the Wii Fit is a stupid idea. You know WiiMusic is a stupid idea.
And if you got kids, it's time to teach them about taste, or the outdoors. Show them FREE games like Fantastic Contraption that'll actually teach them about physics.
zelderman @ Jul 23rd 2008 11:37AM
That's why i bought a 360. I was all about Nintendo, I still love them and will still buy games, but besides the conduit, I don't see anything I want that won't be on 360. Sorry Nintendo, you had your chance, stop fucking over the hardcore.
Shadrach @ Jul 23rd 2008 9:20AM
The only useful thing I got out of that is that Wii Speak will be sold separately and not bundled with Animal Crossing. As a prospective buyer of The Conduit, that makes me very happy.
beatboxtaun @ Jul 23rd 2008 9:37AM
Or they could've done it like Socom for the PS3, where it comes with a free blue tooth. So that would be kind of cool, because you're pretty much getting a free game. Watch them charge $49.99 for the Wii Speak alone.
xFenixKnightx @ Jul 23rd 2008 9:24AM
Seriously, Nintendo could have done an all around good show like MS had. IMO it should have started with Reggie first.
Reggie could have kicked it off and shown quick and short on stage playable demo's of The Conduit, MadWorld, the new Madden NFL 09 All-Play, Call of Duty: W@W pleasing the hardcore who want new IP's. Then they could have just used teasers for a new Mario/Zelda/Kid Icarus/Starfox games pleasing the Nintendo franchise fanboys. They say they're working on the games right? So just give us teasers it works for Sony all the time. After that throw your Shaun White demo in there it looks decent.
Then the "Mom" aka La Smiley could have came in to demo Wii Resort, talk about DS and your typical sales numbers and statistics. Last but not least Miyamoto comes in showcasing WiiMusic but in a normal way. Maybe doing some Windwaker or Ocarina of Time music. Not that retardfest we got.
In the end you have an all around good show that catered to everyone. But NOOOO, you fucked up Nintendo.
BIG TIME!
samfish @ Jul 23rd 2008 9:57AM
I agree overall that that's how it should have gone, except they shouldn't have shown Mad World, as it would have probably stolen the show, thus been counter intuitive to what Nintendo wanted to focus on.
Also, Nintendo fans take pride in knowing that Nintendo doesn't release CG demos the way Sony does. Since most of us, I think it's fair to say, put actual gameplay above other elements, the thinking is that (fanboyism aside), if you aren't going to show the game, why even bother?
guttertalk @ Jul 23rd 2008 10:01AM
I don't get the complaints about the lack of attention for the core gamer (whatever that means). I assume that core gamers read and already know about all the core games like Madworld, The Conduit, Call of Duty 5, etc. It's one reason I find E3 pretty much a bore--they talk about games we already know about.
It's like the kid at the front of the class who gets called on the most but then complains when he isn't chosen.
I agree that Nintendo could have done things differently, but at the same time, hearing about things you already know about isn't news. Another clip of The Conduit? Like we need more evidence that it's the best looking Wii game?
And Call of Duty: World at War for the Wii was there at E3.
Curmeo 2.0 @ Jul 23rd 2008 10:09AM
@samfish,
PS3 CG demos are better than no demos, and definitely better than "real time" Wii Music footage.
face it man, Nintendonald's has dropped the core gamer faster than a hot potato.
xFenixKnightx @ Jul 23rd 2008 10:21AM
"And Call of Duty: World at War for the Wii was there at E3."
Sure, it was...on video. Notice how I said "short on stage playable demos" a la MS's Fallout 3, RE5 and GOW2 hands on demonstrations.
Samfish
You have a point, and I already knew Nintendo never does thr teasers but man, they should have this time damnit! :( I was just so hyped b4 Nintendos show but got nothing.
guttertalk @ Jul 23rd 2008 10:40AM
But if EA doesn't have a playable demo at their own booth, how is that Nintendo's responsibility?
But again, these are titles we all know about.
I have several complaints as others with Nintendo (storage for one), but showing demos of games we know are coming just seems so low on the list.
guttertalk @ Jul 23rd 2008 10:41AM
But if EA doesn't have a playable demo at their own booth, how is that Nintendo's responsibility?
But again, these are titles we all know about.
I have several complaints as others with Nintendo (storage for one), but showing demos of games we know are coming just seems so low on the list.
guttertalk @ Jul 23rd 2008 10:44AM
But if EA doesn't have a playable demo at their own booth, how is that Nintendo's responsibility?
Madworld had a demo (though not a hands-on demo) there.
But again, these are titles we all know about.
I have several complaints as others with Nintendo (storage for one), but showing demos of games we know are coming just seems so low on the list. It's not like anyone is going to decide on an E3 demo whether or not to buy the game.
xFenixKnightx @ Jul 23rd 2008 10:54AM
That doesnt matter, I knew RE5, Fallout3 and Gears 2 were coming yet I still got giddy with delight when I saw the on stage demonstration.
Trust me the Reginator and Nintendo would have gone over way better if the games I mentioned would have been demonstrated. Seeing cool games being used and actually showing the mechanics gets peoples hyped way more than video footage.
If you ask me Reggie was full of it when he said WiiResort-Jetski was more his speed. Dude looks like a psycho killer so MadWorld should be right up his alley.
:P
Danny F. @ Jul 23rd 2008 11:50AM
As V said in V for Vendetta.
"A man after my own heart"
You summed up it Fenix.... now if only the big N listened :-\
verymetal @ Jul 23rd 2008 12:28PM
MS had a good press conference. Not great, but good. I think it is somewhat embarrissing for them to even flat out copy the Mii avatars. I mean, are they really that desperate to look like Nintendo? The Miis for the Wii have that Nintendo look and feel. For a company like MS to always state that they are true innovators, it just makes me laugh. As far as Nintendo showing something for future core games, I am glad they didnt. It pisses me off when companies announce titles at E3, and then they arent even released when the next E3 hits a year later. I would rather not know, and be surprised with less of a wait, then be told about a future game, and wait for over two years for it. It seems MS copied the eye toy from Sony as well. How about Lips? Seems like singstar to me. Also, I guess when MS stoops to the level of being followers and not leaders, they need to keep telling themselves that they are being innovators.
Mr Khan @ Jul 23rd 2008 3:06PM
But they haven't dropped the core gamer, they've just sort of left us in the cold, to find our own awesomeness on the platform while they promote the casual junk
It's a more accurate description, anyway. Because a show with Wario Land, the Conduit, Fatal Frame, and MadWorld would've been awesome, and wouldn't have all this doom and gloom FUD all over the place. We know it's there, they just don't care to bother to show it to us
Stupid people mistake that for them "abandoning the core gamer," but most of us are, i hope, smarter than that
Noshino @ Jul 23rd 2008 4:11PM
"Since most of us, I think it's fair to say, put actual gameplay above other elements, the thinking is that (fanboyism aside), if you aren't going to show the game, why even bother?"
Well, I prefer having a CGI announcement a la GoW3 than just have Miyamoto say that their teams are hard at work.
Either way, I don't get why Sony only showed the stupod CGI of MAG when they had so many games to show, including Heavy Rain and such...did Nintendo and/or Microsoft had closed door conferences like Sony did? if not, why the fuck would Sony do that?...
Jayslacks @ Jul 23rd 2008 9:32AM
Excellent interview. I still haven't bought a Wii, and I doubt I ever will at this point. Not because I can't find one. But because the games are butt. Dudubutt.
Broseph @ Jul 23rd 2008 9:36AM
Nintendo is obsessed with getting the hardcore gamer to accept casual games instead of turning casual gamers into, maybe not hardcore, but more interested gamers themselves
My interest in Nintendo does not include flailing like an idiot for WiiMusic, it includes flailing like an idiot for Project HAMMER and Zelda, and no amount of waggle minigames are going to change that
beatboxtaun @ Jul 23rd 2008 9:40AM
What's going on with the Wii? I mean I have to buy a Wii, Wii Speak for how much?, and a Wii Motion Plus for another $. When I can just buy a 360. I already have both and love them, but think about an average consumer that's trying to save. You don't want to buy "fixers" on top of the system. These things should've worked from the get go.
Curmeo 2.0 @ Jul 23rd 2008 9:49AM
dude just wait till MotionPlusXtreme comes out next year, you'll be able to guide a Nintendonkey in its path with accuracy never seen before.
beatboxtaun @ Jul 23rd 2008 10:11AM
Ha ha, that's awesome. Somehow, I can totally picture this!
Curmeo 2.0 @ Jul 23rd 2008 9:46AM
"The core, when they first heard about the motion sensing capabilities of the Wii remote and Wii Sports, were skeptical. But when they tried it, they liked it."
bahahaha! thats comedy right there! Nintendonald's at it again...
Curmeo 2.0 @ Jul 23rd 2008 9:46AM
"The core, when they first heard about the motion sensing capabilities of the Wii remote and Wii Sports, were skeptical. But when they tried it, they liked it."
bahahaha! thats comedy right there! Nintendonald's at it again...
Miguel @ Jul 23rd 2008 9:52AM
I love the answer for the storage limits question.
"We hear the gamers loud and clear on that...and we're not going to do anything about it."
Curmeo 2.0 @ Jul 23rd 2008 9:58AM
Joystiq: Why would a third-party developer choose to release their title over WiiWare versus alternative channels such as XBLA or PSN?
Nintendonald's: they'll choose our WiiWare because developers dont want to bother with online play, and even if a few do, they want to only offer really stripped down barebones online play, so thats why WiiWare is better than PSN and Xbox Live.