Skip to Content

AOL Games

Sony sees LittleBigPlanet's Sackboy as potential mascot material


Long gone are the days when Mario, Sonic, and Crash battled each other in hastily constructed plywood arenas in the dimly lit back corners of edge-of-town warehouses. Now, we've got Sonic and Mario sharing box covers while Crash ... well, at least he's still around.

But don't think the marketing mavens at Sony haven't taken notice of LittleBigPlanet's lovable Sackboy who, as luck would have it, is exclusive to the PS3. "We want LittleBigPlanet to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," says SCEA's LBP marketing maven Mark Valledor. There are plans that include tiny billboards, exclusive pre-order Sackboys and girls (Kratos and Nariko), plushies and, one can only hope, pajamas with feet.

[Eurogamer via PS3 Fanboy]

Tags: advertising, littlebigplanet, mascots, media-molecule, sackboy, sony

Reader Comments (Page 1 of 2)

Joystiq Features





Featured Galleries

Again (DS)

Again (DS)

Beaterator (iPhone)

Beaterator (iPhone)

Dragon's Lair (iPhone)

Dragon's Lair (iPhone)

Alien Breed Evolution (12/4/09)

Alien Breed Evolution (12/4/09)

Ace Combat Xi (iPhone)

Ace Combat Xi (iPhone)

Jet Set Radio Future Wall Graphics

Jet Set Radio Future Wall Graphics

New Games This Month: December 2009

New Games This Month: December 2009

Star Wars: The Old Republic (12-03-09)

Star Wars: The Old Republic (12-03-09)

Muscle March (WiiWare)

Muscle March (WiiWare)

 


Team Joystiq

 
Chris Grant
Editor-in-Chief, Email
James Ransom-Wiley
Managing Editor, Email
Ludwig Kietzmann
Senior Editor, Email
Andrew Yoon
East Coast Editor, Email
Randy Nelson
West Coast Editor, Email
Justin McElroy
Reviews Editor, Email
Justin Glow
Developer, Email

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 115, for Friday, Oct., 30.



Archive | RSS | iTunes