| Mail |

You might also like: WoW Insider, Massively, and more

More Sites You Might Like

Sony sees LittleBigPlanet's Sackboy as potential mascot material

by Christopher Grant on Aug 14th 2008 11:00PM

Long gone are the days when Mario, Sonic, and Crash battled each other in hastily constructed plywood arenas in the dimly lit back corners of edge-of-town warehouses. Now, we've got Sonic and Mario sharing box covers while Crash ... well, at least he's still around.

But don't think the marketing mavens at Sony haven't taken notice of LittleBigPlanet's lovable Sackboy who, as luck would have it, is exclusive to the PS3. "We want LittleBigPlanet to lead the charge into a new genre of gaming and turn Sackboy into the next emblematic character for the PS3," says SCEA's LBP marketing maven Mark Valledor. There are plans that include tiny billboards, exclusive pre-order Sackboys and girls (Kratos and Nariko), plushies and, one can only hope, pajamas with feet.

[Eurogamer via PS3 Fanboy]

Source

Tags: advertising, littlebigplanet, mascots, media-molecule, PS3, sackboy, sony

Reader Comments (85)

Nooo, Locoroco is PSP's mascot, everyone knows that ^^

"I’ve always associated the PS brand with the string rabbit thing."

Would've been a great mascot if more than 4 people actually bought Vib Ribbon

Good, maybe then they can make fuse LittleBigPlanet and Home together and let you run around in a virtual world with your own Sackboy, slapping others because of their inferior trophies.

If Sony did it right, Sackboy add-ons would be unlockable in games, and they would have like promotional levels for their upcoming titles. Like instead of a Killzone or Kratos sackboy as a pre-order, you get those guys when you buy the game... and also special game-themed levels.

Because IMO, Sackboys are much cooler than Miis and Avatars.

Out of topic but that reminds me of what Capcom did in Megaman Powered up! Capcom released a Ug&G theme plus a costume for Roll to advertise ultimate Ghost and Goblins.It was awesome,I haven't downloaded anything for Megaman Powered up! in a while I wonder if there are some MHF2 levels or something.

And yes Sackboys would be a lot better but I would like some Free Costumes and Special levels for LBP every time a game like KZ2,GW3 or FF13 (Screw Roman numerals) is released,I would bought FF13 if sackboy announce it.

Jonathan Blow should be the PS3 mascot.

Jonathan Blow should be everything or haven't you played Braid? Because if you had you should now that He should be Promoted to...CHUCK NORRIS! because Braid is so awesome,right?

In fact Promotions for everyone!!!

(Okay enough with Braid and hopefully tomorrow there won't be a braid article)

If Sackboy screws up as mascot, Giant Enemy Crab will be waiting in the wings ready to snatch his place!

Bubsy ftw!

They already have Chad Warden as their mascot. Not even Chuck Norris could dethrone his cool, suave voice and elegant speech.

CHAAAAAAAD WARDIN (God he needs to die)

i like the idea of sackboy as a mascot, but i have to admit it's a bit creepy as a person in a suit.

Take it off then. Nude scakboy appreciation! It's the only way to play.

I really like Sackboy's design. Doesn't hurt that it strongly reminds me of Tim Burton's Nightmare Before Christmas. I request tons of sacks of boys in my room, right now. I mean boys' sacks. I mean...

Don't worry I know exactly what you mean...

http://es.youtube.com/watch?v=axgxSdx2Rgc

post links to something tasteful. that shit is annoyin and for creepy internet dorks.

ON the other page, i think this is a fine idea. I'd like to hear how it isn't.

Arrange that can be...

"I request tons of sacks of boys in my room, right now."

must...resist..thatswhatshesaid

Dammit

This is a game that i wouldn't mind seeing milked with novelty and collectable crap (and cute jammies too.)

Sony, have a mascot? Blasphemy!

I think you should have the option to use home avatars in all games.

Playing Ratchet and clank, and bam, theres your avatar using the wrentch. Playing Tony Hawks, F tony hawks, I wanna use my avatar! Playing Killzone 2 and bam, theres my avatar again!

And I think Sackboy should be used as an option too, just in case you want to lower the violent appeal of GTA and God of war, replace both main characters with Sackboy option to go around killing things instead.

(I'm joking of course :P Wouldn't want Sackboy deemed as a murderer now would we :D)

Umm ... Ratchet and Clank have basically carried the PS machines. They aren't big splashy titles but they sell like crazy.

Sackboy isn't even in a game yet, and won't be in a real game when the "make your own game kit and hope it's fun" kit they're planning is released.

I'm so tired of peoples' addiction to doing 'something different'. Some different things suck, and people still fall all over themselves praising it just because it's different. All LBP has going for it is that it's a big title implementing a recent concept, and people have already knighted it as best game evah. People sicken me.

I'm glad you aren't responsible for creativity in games.

You don't just decide who the mascot is out of the blue. This is why all the other Sony mascots failed, they were foisted on us. A mascot grows out of consumer love for that character which symbolizes a company. Nintendo didn't need to tell us Mario was the mascot, he got the title from fans and Nintendo rolled with it.

The problem Sony has is nothing on their systems ever had anything that can be called mascot worthy. To do that, they need to make a ridiculously popular lead with a unique, not realistic and strong lead that is able to hold out for a few generations with no flagging popularity. That is when you have a mascot. Rolling out a character and telling us this is the mascot will fail as badly as the days of Crash.

I agreed up until the part about Crash failing. Crash was a phenomenal success for the original Playstation! All three classic Crash games are in the top 10 best selling games for the platform. Combined, Crash on the original Playstation outsold Master Chief on the original XBox. And no doubt because of the amount of television ads Sony pumped out with that guy wearing a Crash costume, "Crash" was synonymous with "PlayStation".

Yet where is Crash now? If Crash were a mascot-worthy character, Sony would still have an iron grip on him. Crash burned out real quick. It took Nintendo giving away nearly 100 million Mario titles to be able to get the level of popularity he has now. Crash is barely conscious.

Sackboy? Wii? Yes, we know that the video game industry is male-dominated.

That thing creeps me the hell out.

Yeah, that girl in the photo looks scared shitless.

I wouldn't mind a sackboy beanie baby to go next to my companion cube.

Also, whatever happened to the Jak games? Has ND given up on that franchise and moved on? The games were great, and its sad to see the series go the way of Sly Cooper

If you judge Sackboy's appeal by the expression of the little moppet standing next to him in the picture, then Sackboy is a colossal failure. She looks pretty damn sullen.

Suddenly having Little Sister / Big Daddy flashbacks...

Looks like it would be a big product for Hot Topic.

Note to Sony:
Make Sackboy plush dolls with limited edition ones with different costumes. You'll make a fortune. Once you've played out the plush doll make a DIY sackboy vinyl toy & finally end it with blindbox sackboy figures. Rake in all the $$$

Opa Opa = best mascot ever!!!

Can't wait to try it!

http://www.squidoo.com/doughboy

People mocked the Wii with urine jokes but Sony name their mascots after scrotums.

Its all about the phallus!

Previous 50 Comments

Breaking News

Sony sees LittleBigPlanet's Sackboy as potential mascot material

Reader Comments (85)

Posted: Aug 15th 2008 3:35AM Spunky Monkey 190906 said

Posted: Aug 15th 2008 9:42AM bvhj said

Posted: Aug 15th 2008 12:02AM Supermanisdead said

Posted: Aug 15th 2008 12:10AM (Unverified) said

Posted: Aug 15th 2008 12:17AM (Unverified) said

Posted: Aug 15th 2008 12:20AM (Unverified) said

Posted: Aug 15th 2008 1:05PM MrSpaceCowboy said

Posted: Aug 15th 2008 4:47AM (Unverified) said

Posted: Aug 15th 2008 1:11AM (Unverified) said

Posted: Aug 15th 2008 1:29AM (Unverified) said

Posted: Aug 15th 2008 1:15AM jhowlett said

Posted: Aug 15th 2008 3:44AM (Unverified) said

Posted: Aug 15th 2008 1:32AM Saria the Cat said

Posted: Aug 15th 2008 1:39AM (Unverified) said

Posted: Aug 15th 2008 1:45AM HighFiveJesus said

Posted: Aug 15th 2008 1:47AM juju187 said

Posted: Aug 15th 2008 10:24AM (Unverified) said

Posted: Aug 15th 2008 1:46AM HighFiveJesus said

Posted: Aug 15th 2008 3:02AM (Unverified) said

Posted: Aug 15th 2008 3:40AM Spunky Monkey 190906 said

Posted: Aug 15th 2008 4:44AM (Unverified) said

Posted: Aug 15th 2008 5:34AM (Unverified) said

Posted: Aug 15th 2008 5:42AM LaughingTarget said

Posted: Aug 15th 2008 8:26AM erh said

Posted: Aug 15th 2008 4:08PM LaughingTarget said

Posted: Aug 15th 2008 9:15AM (Unverified) said

Posted: Aug 15th 2008 9:51AM (Unverified) said

Posted: Aug 15th 2008 1:17PM (Unverified) said

Posted: Aug 15th 2008 10:03AM (Unverified) said

Posted: Aug 15th 2008 10:20AM billin said

Posted: Aug 15th 2008 10:43AM (Unverified) said

Posted: Aug 15th 2008 11:06AM jayxem said

Posted: Aug 15th 2008 11:38AM NuType MKA said

Posted: Aug 15th 2008 12:19PM (Unverified) said

Posted: Aug 15th 2008 6:41PM (Unverified) said

Info

Description

MSRP

Release Date

Genre

Developer

Publisher

Rating

Breaking News

WB conjures up Harry Potter for Kinect this fall

Featured Stories

Silver Lining: I Am Alive's unfeeling world

Game Of Thrones and the paradoxes of adaptation

Super Joystiq Podcast 004: 38 Studios meltdown, Gravity Rush, Civilization 5: Gods & Kings, Dragon's Dogma

Engadget

TUAW

Massively

WoW