EA Sports' Moore sets sights on eclipsing Nike brand
by Ross Miller 
{ Aug 15th 2008 at 1:00AM }
Said Moore, "We need to globalize our business, provide even more opportunities for our customers to interact with us online, knock down the barriers to those who find the learning curve of our games too steep, and discover new areas in sports – and health and wellness – in which our brand can truly make a difference." In other words, Moore is looking to expand the demographic and potential audience of EA Sports titles to every human in existence. May we suggest Michael Phelps Pro S-wii-ming 2009 for the Nintendo Wii?
Reader Comments (Page 1 of 1)
Hafk @ Aug 15th 2008 1:09AM
That wouldn't work, unless you bought a wireless nunchuck. But since Nintendo is suing Nyko over them, oh well!
theturtle363 @ Aug 15th 2008 1:09AM
now usually i try and defend EA against being the evil mega corporation, but this crap is just too far
WiiFTW @ Aug 15th 2008 1:28AM
Lol good luck to you as well as EA with their dreams of eclipsing Nike. Next thing you know they'll be trying to market EA Cola.
juju187 @ Aug 15th 2008 1:36AM
now its to far?
theturtle363 @ Aug 15th 2008 1:42AM
no, toO far
Wiinterfang @ Aug 15th 2008 1:32AM
Nike and ESPN?? well good luck with that EA, you know EA isn't as famous as they think they are.
Ridgecity @ Aug 15th 2008 1:43AM
I can see EA becoming the biggest sport brand, but first they gotta drop the FIFA (and about 60 National Leagues), NFL, NCAA, PGA, NHL, NBA, NIKE, FILA, ADIDAS, REEBOK, PUMA brands from their games, since they are riding on the popularity of those sport brands.
Ridgecity @ Aug 15th 2008 1:45AM
maybe they are making some king of The Sims world competition or something?
HighFiveJesus @ Aug 15th 2008 1:48AM
lemme get this straight
they are looking to achieve a status to as where if someone were to scratch or dirty up an EA sports game, they'd probably get beat the fuck up
good luck!
Jakka - The Heavy wants his sandwich back! @ Aug 15th 2008 8:11AM
They tried to do that already.Can't remember who, but somebody was releasing Rugby games at $30-$40 pressuring EA to rapidly drop prices on Madden.In the end both games ended up on $20 within a few weeks.Enraged by this situation, EA bought out the developer/publisher behind those games so they could have the monopoly over Sports Games and keep Madden @ 60 buck until the next Madden comes out.
If this isn't a suable business practice then I'm not sure what is.
riggs @ Aug 15th 2008 9:42AM
according to chris rock, those are pumas not nikes
vidGuy @ Aug 15th 2008 1:55AM
Average Joe: "EA Sports? Don't they make that Madden game?"
That's it. EA Sports eclipsing other sports brands is like Sony wanting it's PS3 "computer" to beat out the sale of Dell computers.
Ridgecity @ Aug 15th 2008 3:31AM
Actually, that would be If Sony wanted the Ps3 to be the best Film Studio.
I now understand why Peter Moore has all these game tattoos: he is just fucking crazy.
Lard @ Aug 15th 2008 1:59AM
Peter Moore can just burn in hell.
I'll never forgive you for the DC or Shenmue II.
BURN IN HELL PETER MOORE!
Badger_badger_badger @ Aug 15th 2008 2:11AM
I bet Peter Moore $20 my mother will never know who or what EA Sports is.
RiccochetJ @ Aug 15th 2008 2:11AM
Am I the only one that thinks that 'Michael Phelps Pro S-wii-ming 2009' could be fun? It could be a really interesting rhythm game. Slap it on the online store for 5 bucks and I'd buy it. Hell, there's Wii Cheer, why not swimming?
weber @ Aug 15th 2008 2:15AM
http://www.youtube.com/watch?v=EGsK5NxumUY
this is too comercial and will it kill us
JaysonAych @ Aug 15th 2008 4:43AM
He wants EA Sports to be like ESPN, Nike, Reebok, etc?
You know what all of those brands have in common? They have competition. ESPN doesn't have exclusive rights to sports highlight shows, the NFL, NASCAR, and soccer, and Nike doesn't have exclusive rights to make basketball shoes. And why are they successful? Marketing plays a part for sure, but their lofty statuses are largely thanks to putting out a product that's superior to the competition and *earning* consumers' dollars and their respective reputations.
Something to think about if he's really serious.
Lorem @ Aug 15th 2008 10:10AM
LOL WTF EA!?!? ECLIPSE NIKE?!?! rofl. First, when I think of someone eclipsing another the image of "you got pwned" comes to mind. Are you saying that a gaming company will have a larger impact on the world then Nike? Are you smoking crack?!??! God I hate EA even more.
turkeybaster @ Aug 15th 2008 10:23AM
Once little kids and old ladies in third world countries can recognize the EA Sports logo, then they have a chance. But until EA starts manufacturing shoes, shirts, sweatpants, socks, develops an iconic logo, and pays hundreds of superstar athletes around the world millions to shuck their products...then they're shit out of luck.
J.Goodwin @ Aug 15th 2008 11:17AM
A fine quest for Peter Moore, former marketing head at Reebok :D
Iridium @ Aug 15th 2008 1:54PM
SO essentially Peter Moore wants EA to become a brand name everbody knows that makes substandard overpriced products by overworking laborers in poor work enviroments. Then if they go into a market and aren't succesful they just buy out the competition so they become the defacto standard.
Um aren't they there already.
Also, every job Peter Moore has headed has become a complete disaster for the company. The guy is a complete moron, how he gets million dollar jobs is beyond me. I guess large companies like incompetence. He must be really good at blaming other people for his failures, or working really good stock scams.