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Joystiq

EA Sports' Moore sets sights on eclipsing Nike brand

by Ross Miller on Aug 15th 2008 1:00AM

Peter Moore is on a mission. In an interview with MCV, the EA Sports president is looking to poise his company as "the leading sports brand in the world." That's a rather ambitious claim, given the brand dominance of sports industry companies such as ESPN, Nike and his former employer Reebok.

Said Moore, "We need to globalize our business, provide even more opportunities for our customers to interact with us online, knock down the barriers to those who find the learning curve of our games too steep, and discover new areas in sports – and health and wellness – in which our brand can truly make a difference." In other words, Moore is looking to expand the demographic and potential audience of EA Sports titles to every human in existence. May we suggest Michael Phelps Pro S-wii-ming 2009 for the Nintendo Wii?

Source

Tags: ea, ea-sports, electronic-arts, moore, nike, peter-moore, reebok

Reader Comments (22)

That wouldn't work, unless you bought a wireless nunchuck. But since Nintendo is suing Nyko over them, oh well!

now usually i try and defend EA against being the evil mega corporation, but this crap is just too far

Lol good luck to you as well as EA with their dreams of eclipsing Nike. Next thing you know they'll be trying to market EA Cola.

now its to far?

no, toO far

Nike and ESPN?? well good luck with that EA, you know EA isn't as famous as they think they are.

I can see EA becoming the biggest sport brand, but first they gotta drop the FIFA (and about 60 National Leagues), NFL, NCAA, PGA, NHL, NBA, NIKE, FILA, ADIDAS, REEBOK, PUMA brands from their games, since they are riding on the popularity of those sport brands.

maybe they are making some king of The Sims world competition or something?

lemme get this straight

they are looking to achieve a status to as where if someone were to scratch or dirty up an EA sports game, they'd probably get beat the fuck up

good luck!

They tried to do that already.Can't remember who, but somebody was releasing Rugby games at $30-$40 pressuring EA to rapidly drop prices on Madden.In the end both games ended up on $20 within a few weeks.Enraged by this situation, EA bought out the developer/publisher behind those games so they could have the monopoly over Sports Games and keep Madden @ 60 buck until the next Madden comes out.

If this isn't a suable business practice then I'm not sure what is.

according to chris rock, those are pumas not nikes

Average Joe: "EA Sports? Don't they make that Madden game?"

That's it. EA Sports eclipsing other sports brands is like Sony wanting it's PS3 "computer" to beat out the sale of Dell computers.

Actually, that would be If Sony wanted the Ps3 to be the best Film Studio.

I now understand why Peter Moore has all these game tattoos: he is just fucking crazy.

Peter Moore can just burn in hell.

I'll never forgive you for the DC or Shenmue II.

BURN IN HELL PETER MOORE!

I bet Peter Moore $20 my mother will never know who or what EA Sports is.

Am I the only one that thinks that 'Michael Phelps Pro S-wii-ming 2009' could be fun? It could be a really interesting rhythm game. Slap it on the online store for 5 bucks and I'd buy it. Hell, there's Wii Cheer, why not swimming?

http://www.youtube.com/watch?v=EGsK5NxumUY

this is too comercial and will it kill us

He wants EA Sports to be like ESPN, Nike, Reebok, etc?

You know what all of those brands have in common? They have competition. ESPN doesn't have exclusive rights to sports highlight shows, the NFL, NASCAR, and soccer, and Nike doesn't have exclusive rights to make basketball shoes. And why are they successful? Marketing plays a part for sure, but their lofty statuses are largely thanks to putting out a product that's superior to the competition and *earning* consumers' dollars and their respective reputations.

Something to think about if he's really serious.

LOL WTF EA!?!? ECLIPSE NIKE?!?! rofl. First, when I think of someone eclipsing another the image of "you got pwned" comes to mind. Are you saying that a gaming company will have a larger impact on the world then Nike? Are you smoking crack?!??! God I hate EA even more.

Once little kids and old ladies in third world countries can recognize the EA Sports logo, then they have a chance. But until EA starts manufacturing shoes, shirts, sweatpants, socks, develops an iconic logo, and pays hundreds of superstar athletes around the world millions to shuck their products...then they're shit out of luck.

A fine quest for Peter Moore, former marketing head at Reebok :D

SO essentially Peter Moore wants EA to become a brand name everbody knows that makes substandard overpriced products by overworking laborers in poor work enviroments. Then if they go into a market and aren't succesful they just buy out the competition so they become the defacto standard.

Um aren't they there already.

Also, every job Peter Moore has headed has become a complete disaster for the company. The guy is a complete moron, how he gets million dollar jobs is beyond me. I guess large companies like incompetence. He must be really good at blaming other people for his failures, or working really good stock scams.

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EA Sports' Moore sets sights on eclipsing Nike brand

Reader Comments (22)

Posted: Aug 15th 2008 1:09AM (Unverified) said

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