IBISWorld, publisher of "business intelligence research," released a report today that foresees the video game industry growing 10% annually and hitting a high of $63.2 billion in global revenue by 2013. The report notes the industry currently brings in about $40 billion globally, "with a loyal client base regularly topped up by a fresh generation of users with older players failing to desert the sector at the age originally expected." Age originally expected? Are people expected to abandon movies, music or books?
Anyway, the report believes gaming parents are "ripe for the picking." It notes that 93% of gamer parents play with their children and, with half the games sold in 2006 being E-rated, that mom and dad are a viable market. Not to rain on the revelation parade, but didn't Nintendo already figure that one out?
Analyst: Game industry to hit $63.2 billion in revenue by 2013
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