IBISWorld, publisher of "business intelligence research," released a report today that foresees the video game industry growing 10% annually and hitting a high of $63.2 billion in global revenue by 2013. The
report notes the industry currently brings in about $40 billion globally, "with a loyal client base regularly topped up by a fresh generation of users with older players failing to desert the sector at the age originally expected." Age originally expected? Are people expected to abandon movies, music or books?
Anyway, the report believes gaming parents are "ripe for the picking." It notes that 93% of gamer parents play with their children and, with half the games sold in 2006 being E-rated, that mom and dad are a viable market. Not to rain on the revelation parade, but didn't
Nintendo already figure that one out?
Reader Comments (Page 1 of 1)
vidGuy @ Aug 18th 2008 11:31PM
And Alex St. John thinks the industry is just going to walk away from all that money...
WRE @ Aug 18th 2008 11:35PM
Oh my!
Red Leader @ Aug 18th 2008 11:57PM
Yeah, if someone didn't mention Nintendo at the end... Anyway, I think this is all something every gamer could predict.
hexoDAT64 @ Aug 19th 2008 12:36AM
Sorry but the world ends in 2012 =P
Schmobu @ Aug 19th 2008 1:28AM
The industry is already becoming yet another cold media industry like films and music, sigh.
JoeTheBlow @ Aug 19th 2008 4:40AM
"Age originally expected? Are people expected to abandon movies, music or books?"
YES! Thank you Joystiq, thats what i always say when old farts make out like you should have given up games after you hit 30.
I notice that the cut-off point is about 35 now, before that age you were a kid when the first games machines showed up, anyone older was generally out dating or whatever and saw them as a kiddie activity.
Something that seems to persist, sadly (except with old-timers like Garnett Lee), getting you funny looks when your a 33 yr old man playing with a DS.