Flagship Studios' founder Bill Roper recently spoke with 1Up about how the Hellgate London
developer ended up becoming another cautionary tale
for young developers out there. Roper explains that the revenue model
was broken and much of the money coming in went into keeping the game online, instead of expanding content like it should have.
Roper also admits the quality of the title wasn't great
. He blames the PC market for being "lousy last year" and concedes Flagship didn't have unlimited money to hold on to Hellgate
any longer. He also confesses that the company overreached trying to make "an MMO and an RPG and a shooter," attempting to please everyone and (obviously) satisfying very few at the end. Roper explains the Flagship Studios disaster in 1Up's interview
in detail -- definitely worth a read for any aspiring studio head.