The crack refinement corporation
disguising itself as a game company -- also known as PopCap Games
-- has announced
that the Bejeweled
franchise has sold over 25 million units across all platforms. The definition of "all platforms" would consist of online, mobile, retail, "in-flight" and other channels.
PopCap also noted that the Bejeweled
series has been downloaded 350 million times from the interwebs and makes up one third of the company's billion-plus downloads. The game has earned over $300 million in revenue through sales and "tens of millions" in online advertising. Jason Kapalka, co-founder of PopCap, says online distributors wanted no part of the game when it released eight years ago -- he vividly remembers buyers telling him, "It's not even a game."