PopCap also noted that the Bejeweled series has been downloaded 350 million times from the interwebs and makes up one third of the company's billion-plus downloads. The game has earned over $300 million in revenue through sales and "tens of millions" in online advertising. Jason Kapalka, co-founder of PopCap, says online distributors wanted no part of the game when it released eight years ago -- he vividly remembers buyers telling him, "It's not even a game."
