GC 2008: Ubisoft's Jake Power to target young boys
by Ludwig Kietzmann 
{ Aug 20th 2008 at 7:31PM }
Gosh, now we've made him sound like a kidnapper. Jake Power -- who we imagine to be Jack Bauer for kids and hard-of-hearing adults -- is a new brand of games for the Nintendo DS. Fitting neatly into Ubisoft's "Games for Everyone" range, the titles have been created for "boys ages five to eight years" and promise to indulge the men-in-progress with three "dream jobs," namely "Policeman," "Fire-Fighter" and "Handyman."Wait a minute ... Handyman? Seriously, Ubisoft, this is 2008. We all know every young boy dreams of being a totally awesome, professional blogger one day! Who wouldn't want to sit around in their underwear, caressing nothing but a keyboard and a small tuft of distinguishing chin hair? Who wouldn't want to churn out snarky video game commentary, even if it comes at the expense of any tangible human connections? So what if there's no money or meaningful reward in it? It's not like you're throwing your life into a bottomless pit of aggressive anti-socialism and repetitive self-deprecating humor ... Just leave us alone, okay?!
Also, the Jake (and Sam and Tim) Power Fire-Fighter and Policeman games are due in North America in November 2008, with Handyman (freakin' Handyman!) following in early 2009.
Gallery: Sam, Tim, and Jake Power!
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Reader Comments (Page 1 of 1)
Maverick Saturn @ Aug 20th 2008 7:37PM
Kidnapper? I was thinking more along the lines of Michael Jackson :O
Moptimus Slime @ Aug 20th 2008 7:52PM
ShotaCat approves of this game
Zeus.:God @ Aug 20th 2008 7:52PM
And? I target young boys all the time...
BigD145 @ Aug 20th 2008 7:59PM
Add in "homemaker" and this title won't be quite as sexist as it is now.
343 Guilty Fart @ Aug 20th 2008 8:15PM
So much is wrong in that headline.
Trickob @ Aug 20th 2008 9:06PM
Nobody snuggles with Jake Power. You strap yourself in and feel the Gs!!
Moptimus Slime @ Aug 20th 2008 9:21PM
Jake Power. Hes the man whos name you'd love to touch. BUT YOU MUSN'T TOUCH! His name sounds good in your ear, but when you say it, you mustn't fear!'Cause his name can be said by anyone!
syrik zero @ Aug 20th 2008 9:14PM
I've always wanted to grow up and be a blogger... It's been my dream since before internet. What ever it takes to sit in my underwear =D
Jack @ Aug 22nd 2008 10:06AM
That headline made me throw up in my mouth a little bit.
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