Get your dri... er, game on with the Stella Artois PSP
by Kevin Kelly 
{ Aug 26th 2008 at 6:00AM }
Not only were they in hand-stitched black velvet Stella bags, but they also had Stella themes loaded on them, and were packed with information about the beer. Plus, since they have wi-fi built-in, they can download updated beer data when they aren't playing God of War: Chains of Olympus or listening to Kylie Minogue MP3s. Now that's a marketing tool we can get behind. We wonder how long it'll be before one of these babies is up on eBay.
[Thanks, Dan]
Reader Comments (Page 1 of 1)
elpmis @ Aug 26th 2008 6:18AM
Hmmm, not a bad idea. A green heineken one would be tight
Albanian_Killa @ Aug 26th 2008 8:37AM
Cheers!
Top Cat @ Aug 26th 2008 6:23AM
god i hate Stella - wife beater!
Markusdragon @ Aug 26th 2008 7:01AM
As if both the Playstation and Stella Artois brands didn't already need to shake off their brands' Chavtastic image; these just go to compound the problem.
FOXHOUND @ Aug 26th 2008 7:06AM
Now if more booze manufacturers did---
...ah screw it, it's easier for me to just buy the alcohol. It makes everything temporarily beautiful. :\
Albanian_Killa @ Aug 26th 2008 8:38AM
Cheers!
NOTE: If this is a double post, Joystiq needs to fix the commenting system...
Mike @ Aug 26th 2008 10:04AM
Maybe the reason Stella is having a hard time breaking through in Australia is because it tastes like garbage.
ChooChooCharlie @ Aug 26th 2008 11:59AM
Stella Artois in one word:
Overpriced.
I can get a much tastier beer for 2/3 the price, thanks.
Bass Masterson @ Aug 26th 2008 1:27PM
Stella is a good beer. And now they own Budweiser - something our politicians swore they'd block! Hooray, my beer-drinking preference has helped a foreigner purchase an American company!
markhill66 @ Aug 26th 2008 2:05PM
That's really cool, but if they wanted it to be more authentic, they would have given it a gold trim, just like the official Stella glasses.