Microsoft echoes Sony: exclusivity 'less important' these days

Xbox Germany product manager Boris Schneider-Johne has described third-party console exclusives as "a little less important" to Microsoft in today's market, contrasting the current climate with the 80s and 90s when such exclusives were a "major issue" (and when, oddly enough, Microsoft wasn't in the console business). Nevertheless, Schneider-Johne's comments to Golem.de (as translated by GameRush Entertainment) echo sentiments expressed by PlayStation Europe boss David Reeves last week. "What we see today is that the influence of exclusive titles on the sales curves becomes ever smaller [than in the past]," Schneider-Johne explained, "someone like Electronic Arts or Activision can have a business model of rarely developing for a console exclusively. Therefore, the exclusive title is a little less important."

So what is important? Getting your first-party exclusives battle ready.

[Via GameRush Entertainment]