You can put down that syringe full of bear hormones – EA's got a much easier (and more affordable!) way of transforming yourself into that most noble of Mother Nature's creatures: simply don Korssar's Helm. You see, the "magical Kislevite helm is imbued with the spirit of the wild North and will magically transform the wearer into a ferocious bear."
There are some caveats however: your ability to live your life as a bear will be limited to the virtual confines of EA Mythic's Warhammer Online MMO (a deal breaker for some, to be sure) and those willing to confine their bearness to WAR will still need to preorder Command & Conquer: Red Alert 3 on PC to access the magical helm. Preorder cross-promotion? Clever move, EA. Great to see publishers further incentivizing preorders ... but we're sure there's at least a handful of WAR-heads eager to play as a bear (a bear!) but uninterested in picking up Red Alert 3. In other words: don't throw away those bear hormones just yet.
Reader Comments (30)
Posted: Sep 3rd 2008 3:20PM (Unverified) said
This is simple people:
Per-order Red Alert for the PC, get the bear helm for use in WAR
Reply
Per-order Red Alert for the PC, get the bear helm for use in WAR
Posted: Sep 3rd 2008 8:11PM darkinchworm said
Ambiguity isn't that complicated either. I could've just as easily implied that I was surprised by this weird crossover promotion - in fact, that's exactly what I was gunning for.
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Posted: Sep 3rd 2008 3:07PM (Unverified) said
This was one of the most confusingly written articles I've ever tried reading.
Reply
Posted: Sep 3rd 2008 3:09PM (Unverified) said
Wow, this marketing scheme is either extremely ingenious or extremely evil... or both.
As I side note, I think I might have found a way to put Gamestop out of business. Every gamer needs to pay a $5.00 pre-order for a game but never actually pick it up.
This way, the publisher ships copies and gets paid. Gamers get pre-order bonuses and Gamestop eats the loss. The End
Reply
As I side note, I think I might have found a way to put Gamestop out of business. Every gamer needs to pay a $5.00 pre-order for a game but never actually pick it up.
This way, the publisher ships copies and gets paid. Gamers get pre-order bonuses and Gamestop eats the loss. The End
Posted: Sep 3rd 2008 3:25PM (Unverified) said
I feel your pain pal. But all you need is some honey, guns, and a knife
Reply
Posted: Sep 3rd 2008 3:25PM Dopple Boppler said
Seriously, looking at that picture I thought I would be getting that bear hat and I was ready to give up the cash. Oh well, to eBay for an awesome (real) bear helm I go.
Reply
Posted: Sep 3rd 2008 6:08PM (Unverified) said
Yeah I definitely wanted the actual bear hat. That would've gotten my money for sure.
Reply
Posted: Sep 3rd 2008 3:49PM (Unverified) said
(looks at cover art)
Communism never looked so sexy.
Reply
Communism never looked so sexy.
Posted: Sep 3rd 2008 3:53PM Fullmetal Salchemist said
Dammit. I thought the bonus was an actual bear hat. I was going to run out and pre-order.
Reply
Posted: Sep 3rd 2008 4:00PM (Unverified) said
Yeah, I got confused by that one too. I got all excited about a bear hat only to be let down. :(
Reply
Posted: Sep 3rd 2008 8:21PM (Unverified) said
Wow Chris, good job in NOT sourcing the story...a bit confusing too, a definite break from the usual Joystiq template as noted above...
Either way, it's clever for sure as it's targeting PC Gamers, EA's really taking them seriously, which is always a good thing...
Reply
Either way, it's clever for sure as it's targeting PC Gamers, EA's really taking them seriously, which is always a good thing...
Posted: Sep 4th 2008 9:57AM (Unverified) said
I have conflicting/confusing information... So do you get it when you pre-order, which will ship 10/27/2008. Or does it come packaged with the actual game, which has no set date yet. Check out the ebgames.com website.
I want a firm answer.
http://www.ebgames.com/Catalog/ProductDetails.aspx?Product_ID=69403(GameStopBase)
Reply
I want a firm answer.
http://www.ebgames.com/Catalog/ProductDetails.aspx?Product_ID=69403(GameStopBase)
Posted: Sep 19th 2008 5:14PM (Unverified) said
Just so everyone knows you have to BUY it not just preorder it preordering it increases your chances of getting it http://www.ea.com/redalert/news-detail.jsp?id=Warhammer
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