Don't be bear naked in Warhammer Online; preorder Red Alert 3!
You can put down that syringe full of bear hormones – EA's got a much easier (and more affordable!) way of transforming yourself into that most noble of Mother Nature's creatures: simply don Korssar's Helm. You see, the "magical Kislevite helm is imbued with the spirit of the wild North and will magically transform the wearer into a ferocious bear."
There are some caveats however: your ability to live your life as a bear will be limited to the virtual confines of EA Mythic's Warhammer Online MMO (a deal breaker for some, to be sure) and those willing to confine their bearness to WAR will still need to preorder Command & Conquer: Red Alert 3 on PC to access the magical helm. Preorder cross-promotion? Clever move, EA. Great to see publishers further incentivizing preorders ... but we're sure there's at least a handful of WAR-heads eager to play as a bear (a bear!) but uninterested in picking up Red Alert 3. In other words: don't throw away those bear hormones just yet.
There are some caveats however: your ability to live your life as a bear will be limited to the virtual confines of EA Mythic's Warhammer Online MMO (a deal breaker for some, to be sure) and those willing to confine their bearness to WAR will still need to preorder Command & Conquer: Red Alert 3 on PC to access the magical helm. Preorder cross-promotion? Clever move, EA. Great to see publishers further incentivizing preorders ... but we're sure there's at least a handful of WAR-heads eager to play as a bear (a bear!) but uninterested in picking up Red Alert 3. In other words: don't throw away those bear hormones just yet.











Reader Comments (Page 1 of 1)
dark_inchworm @ Sep 3rd 2008 3:07PM
wut
Titanium_Orchid @ Sep 3rd 2008 3:20PM
This is simple people:
Per-order Red Alert for the PC, get the bear helm for use in WAR
dark_inchworm @ Sep 3rd 2008 8:11PM
Ambiguity isn't that complicated either. I could've just as easily implied that I was surprised by this weird crossover promotion - in fact, that's exactly what I was gunning for.
MatthewRex @ Sep 3rd 2008 3:07PM
This was one of the most confusingly written articles I've ever tried reading.
brickwalker0 @ Sep 3rd 2008 3:55PM
i second that.
typically, Joystiq writes the first paragraph with jokes and sarcasm, then the second one explains it as an actual news article.
but wtf, this one was awful.
Haggard @ Sep 3rd 2008 5:48PM
Really? Read perfectly to me.
Titanium_Orchid @ Sep 3rd 2008 3:09PM
Wow, this marketing scheme is either extremely ingenious or extremely evil... or both.
As I side note, I think I might have found a way to put Gamestop out of business. Every gamer needs to pay a $5.00 pre-order for a game but never actually pick it up.
This way, the publisher ships copies and gets paid. Gamers get pre-order bonuses and Gamestop eats the loss. The End
CB @ Sep 3rd 2008 3:34PM
They won't mind everyone's $5 when it'll be collecting a lot of interest in their bank account.
ranelar @ Sep 3rd 2008 3:12PM
dubya tee eff mate?
j.howlett @ Sep 3rd 2008 3:17PM
so no actual bear hats? way to build a guy up only to bring him down. hope yor happy
theturtle363 @ Sep 3rd 2008 3:25PM
I feel your pain pal. But all you need is some honey, guns, and a knife
Dopple Boppler @ Sep 3rd 2008 3:25PM
Seriously, looking at that picture I thought I would be getting that bear hat and I was ready to give up the cash. Oh well, to eBay for an awesome (real) bear helm I go.
Duke @ Sep 3rd 2008 3:49PM
Agreed. I want the hat.
MatthewRex @ Sep 3rd 2008 6:08PM
Yeah I definitely wanted the actual bear hat. That would've gotten my money for sure.
Zertoss @ Sep 3rd 2008 3:23PM
This is a horrible marketing scheme. Don't they know bears are the #1 threat to America?
Trickob @ Sep 3rd 2008 7:26PM
DAMN YOU STEPHEN COLBERT!!!
Shiaoran @ Sep 3rd 2008 11:19PM
PLEEEEEEZ email me your ful avatar pic XD
shiaoran at gmail.com
jimmygotsmack @ Sep 3rd 2008 3:49PM
(looks at cover art)
Communism never looked so sexy.
Fullmetal Salchemist @ Sep 3rd 2008 3:53PM
Dammit. I thought the bonus was an actual bear hat. I was going to run out and pre-order.
Hardman @ Sep 3rd 2008 4:00PM
Yeah, I got confused by that one too. I got all excited about a bear hat only to be let down. :(
Xeronius @ Sep 3rd 2008 4:37PM
Oh my god. I used to own that bear hat and a polar bear version. We would wear them when I was VERY little during the winter. Looking back, I probably looked like a huge tool, but now I want another one...
ANTCEP @ Sep 3rd 2008 4:43PM
mr grant, have you been drinking?
Mr Khan @ Sep 3rd 2008 4:47PM
Either way, not as cute as the one the American Communist Party sells
Shimrra @ Sep 3rd 2008 5:23PM
LOL i thought you get an actual bear hat LOL.
Mischa @ Sep 3rd 2008 6:28PM
3: ...
4: PROFIT
Nmaster @ Sep 3rd 2008 7:04PM
Real bear hat = instant buy
:(
Lonin @ Sep 3rd 2008 7:26PM
Glad you guys picked up on the story, but would you mind sourcing the original source (Massively has it) as well Chris? We'd really appreciate it!
mismajor99 @ Sep 3rd 2008 8:21PM
Wow Chris, good job in NOT sourcing the story...a bit confusing too, a definite break from the usual Joystiq template as noted above...
Either way, it's clever for sure as it's targeting PC Gamers, EA's really taking them seriously, which is always a good thing...
ianp711 @ Sep 4th 2008 9:57AM
I have conflicting/confusing information... So do you get it when you pre-order, which will ship 10/27/2008. Or does it come packaged with the actual game, which has no set date yet. Check out the ebgames.com website.
I want a firm answer.
http://www.ebgames.com/Catalog/ProductDetails.aspx?Product_ID=69403(GameStopBase)
Zu @ Sep 19th 2008 5:14PM
Just so everyone knows you have to BUY it not just preorder it preordering it increases your chances of getting it http://www.ea.com/redalert/news-detail.jsp?id=Warhammer