Square Enix announced
today that two new execs have been hired for the American branch of the Japanese publisher. The two men will sit around for three to five years between Final Fantasy
editions twiddling their ... oh, wait, what? They'll be "focusing on expanding Square Enix
's presence in the North American" market?! Well, isn't that just a game changer.
Ron Scott, formerly a bigwig at Activision
, will take the role of senior vice president of sales and marketing. David Hoffman will become director of business development, focusing on expanding North American development partnerships. Now we wait and see what the two execs pull off for the hardcore JRPG publisher outside of its native land.