Listen, we'd all like a price cut. If you're itching to pick up a DS, be it your first or your fifth, a cheaper price is a great bonus, but that also applies to pretty much everything you spend money on. Wouldn't it be awesome if the games were all just ten cents? The question at hand is more about Nintendo: do they need to drop the price of the DS Lite? And the answer is just as simple: no.The DS has consistently sold well -- better than well, in fact -- and while it's no longer king of the charts all the time, sales remain incredibly robust. New colors and bundles, as well as the handheld's excellent library of games, ensure that the system moves regularly. And what do we have to look forward to? Another color and another crop of excellent games. The DS is well fixed for the holiday season at its current price. Last year, the system was sold out in many areas, and since those frenzied months of shopping, the DS has only improved. There are more reasons to buy a DS these days, in fact, so look for the systems to pull a disappearing act once again in the winter. Nintendo could probably even raise the price and continue to move units. A price drop just isn't necessary for them, from a business sense.
Until something forces a price drop, like the announcement of a redesign or seriously flagging sales, Nintendo has no reason to change anything about the DS. Cliché as it may be, a certain old adage fits here: if it ain't broke, don't fix it. Everything else is still more expensive than the DS, after all, from the PSP to the PS3, and yet the DS has one of the best lineups out there. Price cut? I'd take one -- but I doubt Nintendo'll be giving one.
