The story behind PAX's Ghostbuster lanyards

by Alexander Sliwinski { Sep 5th 2008 at 10:20AM }

Ghostbusters: The Game may not have a publisher, and its fate may not be clear, but that didn't stop the title from being advertised on lanyards at PAX. Variety spoke to Penny Arcade's business guy, Robert Khoo, who said that Sierra signed to do the lanyards in January and sent them in June. It wasn't even until two weeks before the show that Sierra, the abused and neglected stepchild of Activision Blizzard, "pulled out of displaying Ghostbusters."

Khoo explains that there wasn't enough time to get a new lanyard provider, so even though Actilizzard isn't going to benefit from the promotion, they still paid the bill.

Tags: ghostbusters, pax-2008, variety

Reader Comments (Page 1 of 1)

Lonecow @ Sep 5th 2008 10:39AM

I think I just figured out the silence behind the Ghostbusters game.

This was just revealed today:
http://www.aintitcool.com/node/38188

Ghostbusters 3 MOVIE is being written by the Office writters and will feature all the old Ghostbusters back doing what they do best.

I bet the game gets a MAJOT over hall to match the upcoming film. New character models and story line. Or at least they will hold off release until the movie comes out.