Variety continues to dig through yesterday's "analyst day" presentation by Activision-Blizzard brass, but has already uncovered a number of "ah-hah"-worthy tidbits. This one includes the number 7. 007. As in James Bond, who, according to the company, will star in yearly Bond franchise titles from the company – currently working on Quantum of Solace, built on the Call of Duty 4 engine – whether there's a new Bond movie release to tie them in with or not.
Specific genres, systems, and developers weren't mentioned, but this very aggressive business model would likely target as many game types and platforms as possible to reap maximum rewards from the risks taken. As Variety's Ben Fritz points out, this strategy could turn south rather quickly should Quantum of Solace not live up to gamer – and, more, importantly sales – expectations.
Specific genres, systems, and developers weren't mentioned, but this very aggressive business model would likely target as many game types and platforms as possible to reap maximum rewards from the risks taken. As Variety's Ben Fritz points out, this strategy could turn south rather quickly should Quantum of Solace not live up to gamer – and, more, importantly sales – expectations.
