Atari outlines more of its extreme makeover
Atari's reinvention continues as CEO David Gardner and President Phil Harrison delve into the company's strategy to fully embrace an online business model. Speaking to Develop, the pair expresses the company's necessary geographic expansion outside of France (home of Atari parent, Infogrames), which we're starting to see in the establishment of a UK studio and the hiring of SingStar guru Paulina Bozek.
Atari also plans to produce a variety of games for PSN, iTunes, Facebook, Xbox Live Arcade, and to stay, as Harrison puts it, "broadly online distribution agnostic." Gardner quips that he has no programming skills and Harrison says he's not a good graphic artist, so they expect to hire more top talent who believe the future of the industry lies online.
Atari also plans to produce a variety of games for PSN, iTunes, Facebook, Xbox Live Arcade, and to stay, as Harrison puts it, "broadly online distribution agnostic." Gardner quips that he has no programming skills and Harrison says he's not a good graphic artist, so they expect to hire more top talent who believe the future of the industry lies online.











Reader Comments (Page 1 of 1)
StrangeBum @ Sep 18th 2008 3:53PM
Hmm...I'm interested to see what they are able to do with this new business model. It would be even more interesting to see if they can take advantage of this whole multi-plat DLC stuff and have cross-platform play or leaderboards or something too.
juju187 @ Sep 18th 2008 4:12PM
Let it go....
Jack @ Sep 18th 2008 4:15PM
As much I like to dump on Atari, I sincerely hope that Phil gets his creative juices flowin freely in this new era of Atari.