GTA IV Live Weekend: Shoot people, win swag Sept. 26-28

In an effort to promote more heinous killing sprees*, Rockstar is hosting a Grand Theft Auto IV Xbox Live weekend September 26-28. Instead of going the Call of Duty 4 route and offering extra experience points, the developer is running a Play & Win contest for various GTA IV gear.

There are 24 prizes each day for those who sign on and play multiplayer, and each of those winners will be entered into a drawing for the grand prize that includes the Xbox 360 Elite, a 12-month XBL Gold card and 4,000. To be eligible, register your gamertag either online or by downloading the GTA IV Live Weekend gamer pictures.

* Note: Not really