Thanks to last week's pretty substantial Xbox 360 price cut, today Microsoft announced that they've reached a 6 million Xbox 360 install base in Europe. An increase in console demand that retailers fully expected.Chris Lewis, Vice President of Xbox business in Europe, reiterated the fact that the 360 is the cheapest entry level next-gen console in Europe and pledged to support the new low price by putting an "investment into a European advertising campaign" all of which will be launching this week. Smells like sales success to us!
