When the PS3 landed in other countries, it was met with only gigantic taxi cabs and a hail of bullets. With that in mind, using the Zelda theme song to celebrate the console's launch in Malaysia seems downright pedestrian. You read that right: when Mr. Naoi Sudo took to the stage, it was to the familiar strains that have accompanied nearly all of Link's adventures.
It's not a zany gun battle, but it's still a huge gaff for Sony in the massively important Malaysian market, where they can't afford a single misstep. We would be surprised to see all of Sony Malaysia get (a) pink slip, but make no mistake: Heads will roll.