Mirror's Edge dev projects 3m units sold worldwide

This might come as a shock to some of you – well, those of you that are easily shocked – but Mirror's Edge marketing cat Martin Frain says the game could sell as many as three million units across three platforms ... and that's his conservative estimate! Why such big numbers, Mr. Frain? He says, "We're being helped immensely, just by the look of the game ... You look at a screenshot of Mirror's Edge, and you know what it is."

There's another game from last year that immediately comes to mind: Assassin's Creed had an immediately recognizable look, was an unproven IP, had mixed reviews, and was released into an unusually busy holiday game season, yet still went on to sell over six million units. So, can EA spark the same interest in this unusually colorful parkour playpen, being released into a similarly frenzied gaming season?