This might come as a shock to some of you – well, those of you that are easily shocked – but Mirror's Edge marketing cat Martin Frain says the game could sell as many as three million units across three platforms ... and that's his conservative estimate! Why such big numbers, Mr. Frain? He says, "We're being helped immensely, just by the look of the game ... You look at a screenshot of Mirror's Edge, and you know what it is."
There's another game from last year that immediately comes to mind: Assassin's Creed had an immediately recognizable look, was an unproven IP, had mixed reviews, and was released into an unusually busy holiday game season, yet still went on to sell over six million units. So, can EA spark the same interest in this unusually colorful parkour playpen, being released into a similarly frenzied gaming season?
Reader Comments (55)
Posted: Sep 24th 2008 7:10PM BananaBoat said
I have this feeling that Mirrors Edge is going to make me puke my guts out. I'm not prone to motion sickness (except in Katamari Damacy for some reason. Go figure) but watching the trailers, I can't help but feel a little nauseous. I'm excited to play, but I'm going to be renting first to make sure that I don't spend money on a game that will have me hurling.
Posted: Sep 24th 2008 10:37PM Pojomofo said
3Mil might be a little steep in this crowded holiday season, but it could happen
Posted: Sep 25th 2008 3:40AM (Unverified) said
I want to buy it but there is only so much time in the day to play games.
At least I hope I'll still be playing Gears 2 a week after it's release?
At least I hope I'll still be playing Gears 2 a week after it's release?
Posted: Sep 25th 2008 8:44AM Tuxy79 said
It would be cool if EA hired a bunch of parkourers (?) dressed in the same gettup and traveled to major cities across North America to advertise the game.
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