NPD's industry analyst, Anita Frazier, says that 50% of girls between 2 and 14 years old still play with "traditional" items like "dolls, plush, and arts & crafts" in this digital age. She notes that the growth in use of social networking and virtual world sites by women should be recognized by manufacturers who, you know, want money from the ladies.
Posted on Apr 15th 2014 12:45PM
Posted on Apr 15th 2014 12:00PM
Posted on Apr 15th 2014 3:00AM