Activision Blizzard files trademark for 'Dance Hero'

by Griffin McElroy { Sep 27th 2008 at 7:30PM }

We know that the rhythm genre's communal idea well has been dry for quite some time now, but we find it hard to get behind Activision Blizzard's recent decision to trademark the title Dance Hero for "computer game software" development. Not only is it grammatically disturbing (shouldn't it be Dancing Hero, or rather, the Hero of Dance), but judging solely by the trademarked moniker, we think their new project may be an answer to Konami's Dance Dance Revolution series. There are just so few arcades remaining -- we'd rather not share them with a new generation of button-stompers.

The trademark filing appeared around the same time as the rumors that DJ Hero, a title reserved by Activision in February, is actually in production. We'll be anxious to see if Dance Hero follows the same path (assuming the DJ Hero rumors prove true), or if it will join Drum Villain and Guitar Villain in the filing cabinet located within the basement of Activision Blizzard's Santa Monica headquarters. You know, the cabinet labeled "unusable, awful ideas".

Tags: activision-blizzard, dance, dance-hero, trademark

Reader Comments (Page 1 of 1)

Monkeydog @ Sep 27th 2008 7:34PM

Nay, it should be "Hero of the Dance"

wiredknight @ Sep 27th 2008 9:12PM

I think you have it confused for the Lord of the Dance.

XD

brian @ Sep 27th 2008 9:13PM

"Lord of the Dance"

brian @ Sep 27th 2008 9:14PM

beat to it =/

Monkeydog @ Sep 27th 2008 9:19PM

No I'm not confused, I was referencing it. :P

WRE @ Sep 28th 2008 2:10AM

Why isn't this called "Dancing Queen"?

Ped @ Sep 28th 2008 5:00AM

Is "war hero" gramatically incorrect too?

FSK405K @ Sep 27th 2008 7:38PM

As long as they have some Swan Lake in there, it's cool.

Haggard (steam: haggard_dawn, PSN: HaggyWaggy) @ Sep 27th 2008 7:47PM

You ever noticed that the middle woman in that classmates.com advert is incredibly cute?

Sure, vote me down now, but when you next see the ad you'll regret it.

Moptimus Slime @ Sep 27th 2008 7:52PM

Ad Block that ho

Jakka(A tribute to whose who fought and failed during the Epic Flamewar of L.A. Noir and MR.ESC) @ Sep 27th 2008 7:54PM

I am downvoting you simply for the fact you're not using adblock :P

Jakka(A tribute to whose who fought and failed during the Epic Flamewar of L.A. Noir and MR.ESC) @ Sep 27th 2008 7:56PM

Also why did you give up on MR.ESC so quickly? You don't have any faith do you?

Haggard (steam: haggard_dawn, PSN: HaggyWaggy) @ Sep 27th 2008 8:07PM

I was about to shout "LOOK WHO'S TALKING!!1!" but then I saw you'd taken up his cause again :@

Curse you!

Clinton RRoD sept.3 @ Sep 27th 2008 8:23PM

you dont know what your missing if you dont use ad block

Titanium_Orchid @ Sep 27th 2008 8:34PM

that girl in the ad reminds me of http://cm1.dotspotter.com/media/0/25/24/mila_kunis.0.0.0x0.415x600.jpeg

Also, have you seen the wrinkle remover ad? Its kind of gross

FSK405K @ Sep 27th 2008 11:20PM

What ad? I only see ads on joystiq a couple times a month.

TheOverlord#2 @ Sep 27th 2008 11:29PM

Nope, all I see now is damn feet!

(Yea, i've seen it, she looks like Olivia Munn to me http://myspace.com/omunn)

Anticrawl @ Sep 28th 2008 12:00AM

Mr. ESC excessively used personal attacks heh, got to a point where the bloggers had to edit out his excessive nonsense. If you consider what all gets let by here you can imagine how bad it must have been.

Tiptup300 @ Sep 28th 2008 1:07AM

Don't talk about the ADS! The hummingbird is watching!

Jakka(A tribute to whose who fought and failed during the Epic Flamewar of L.A. Noir and MR.ESC) @ Sep 27th 2008 7:52PM

Can't you understand they're only doing this to avoid shamefull knock-offs that could somehow be linked/associated with GH Franchise?

It ain't happening.

Drew @ Sep 27th 2008 8:04PM

Who said this isn't a shameful knock off that's linked to GH? It's already half way there

Titanium_Orchid @ Sep 27th 2008 8:31PM

Didn't Konami make this game 10 years ago?

Morisato @ Sep 28th 2008 11:32AM

Yeah, and they made Guitar Hero and Rock Band 10 years ago as well. It's called GuitarFreaks and DrumMania.

Sheppy (of the Fidlious Clan of Wong) @ Sep 28th 2008 5:38PM

Yeah, that was totally unfair how Red Octane just up and gave Konami 9+ years to bring over Guitar Freaks before they finally decided. Just think, if Red Octane didn't jump that gun, I'm sure we'd all be set to playing heavy metal over Kick the Can, AMP3, and Paranoia in Q4... 2091 for PS48 a year after PS49 launched.

Seriously. I can understand the bitterness on the whole "Konami invented this shit" the Bemani fantards got going but face facts. Konami is among one of the most poorly managed companies out there. Hell, their first reaction to DDR being imported to US arcades was threatening litigation. IF Bemani fans well and truly took their heads from their asses, they'd realize NO game could have reached mainstream success with the high cost of importing the title in conjunction with the needing to import either a japanese console, or modding a US one. You guys can sit there and bark about how Konami's thunder was stolen but face it, Konami allowed GH and RB to steal their thunder. I mean, let's put it this way...

All three PSX releases of DDR were post PS2 launch, same with the ONLY domestic release of Beatmania, a game they couldn't decided if they wanted to release Beatmania or IIDX. Beatmania's arcade dubt in the US, official that is, was IIDX 14th Style Gold. Konami has clusterfucked their brand.

lorddshadow @ Sep 27th 2008 8:45PM

may the milking begin. or...i guess keep going in this case.

Xoviet chiK @ Sep 27th 2008 10:36PM

Wasn't Red Octane famous for making Dance Mats before venturing into Guitar Hero? And didn't they also publish "In the Groove" and face a lawsuit from Konami around the time of Activision purchasing them?

Jestersage @ Sep 28th 2008 12:51AM

Yes they did. So prepare for blistering steps, mines, and hands. as for them? They better prepare for lawsuits.

KeegdnaB @ Sep 27th 2008 11:11PM

It must be said

Konami will sue

Ignatius @ Sep 27th 2008 11:26PM

What's next, Banjo Hero?

Blank-Mage @ Sep 28th 2008 1:09AM

Hell's yes it is. I'm pre-ordering it NOW.

mocax @ Sep 27th 2008 11:52PM

what's that guy's hands doing under the girl's skirt??

Blank-Mage @ Sep 28th 2008 1:10AM

When two dancers love each other very much, and while in front of a sizable audience...

Metal_Gear @ Sep 28th 2008 10:22AM

The best part is, she is underage... or supposed to be.... in the movie... which I havent seen... >_>

Anticrawl @ Sep 28th 2008 12:11AM

I can't wait for "Press Buttons and Feel Special Hero"

That one will be the best.

Morisato @ Sep 28th 2008 11:33AM

You mean Gaming Hero?

Sheppy (of the Fidlious Clan of Wong) @ Sep 28th 2008 5:41PM

Get'cher preorder in now...

http://www.ebgames.com/Catalog/ProductDetails.aspx?product_id=72067

Blank-Mage @ Sep 28th 2008 1:13AM

Joystiq, you win yet again by declaring Walken the Hero of Dance. You speak the truth.

Red Leader @ Sep 28th 2008 1:55AM

I can just see the tools lining up outside of JewStop for a midnight launch already.

Anticrawl @ Sep 28th 2008 2:16AM

Tool defined in regard to a creature - a person who is controlled by others and is used to perform unpleasant or dishonest tasks for someone else.

Moron - a term used to describe persons of or between the ages 8 and 12. SEE: Red Leader

Blank-Mage @ Sep 28th 2008 3:00AM

Red Leader @ Sep 28th 2008 3:58AM

I see what you did there with the whole definition joke. Man you kids are clever.

NoHitHair @ Sep 28th 2008 11:54AM

Are you using "Jew" in a derogitory sense as a general insult or are you indicating that GameStop is owned and run by Jews?

Or are you intimating a general control over the American economy by Jewish interests and thus GameStop by extension?

I really need to stop analyzing Joystiq posts...